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July 27th
New figures have revealed that the UK government is increasing its budget for online marketing and advertising at a time when the rest of its publicity initiatives are facing budget freezes and cuts.
The Central Office of Information (COI) published figur...
July 19th
Online marketing expert Karin von Abrams has stressed that internet marketing campaigns are increasingly at the heart of companies’ branding strategies.
Ms von Abrams, a senior analyst at the eMarketer organisation, said that nowadays virtually every bran...
