Paid Search Marketing
Many businesses find Paid Search marketing a highly advantageous part of online marketing and a fantastic way to divert extra traffic to your website – in a nutshell, Paid Search marketing involves placing adverts for your products or services throughout the internet, primarily using content sites and search engines such as Google. The adverts in question tend to be small text “bites” which are linked to the pages of your website which contain the merchandising information. Look at any page of Google search results and you will see a list of businesses advertised down the right hand side. These businesses are the result of Paid Search marketing. The cost of the adverts is a few pennies and payment is made when a prospective customer clicks through to your site from the advert. This method of payment can also be referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, amongst other things.
Paid Search marketing was first invented by the information technology company Goto.com in 1997, before that company became Yahoo's Overture division. Nowadays it is also known as search engine advertising, sponsored listings, placement targeting, and there are many other terms as well.
Paid Search is at its most effective when used by businesses with a well designed website, a strong brand and a transparent pricing system, giving customers a clear and easy route to a sale. Products and services which can be easily summed up in short text descriptions are also great candidates for Paid Search. It is also extremely effective when used in combination with Search Optimisation and Google SEO marketing campaigns. A well-planned campaign yields swift and immediately quantifiable results, helping to refine methods and tactics for future marketing efforts.
Paid Search Campaign for Smaller Business
Best of all, Paid Search campaigns help to create a level playing field for smaller businesses wanting to give the larger competition a run for its money. With the right research leading to the right keywords and the right campaign management, the ad for your business can easily end up next to a bigger competitor or international chain – meaning that you are in a prime position to compete for business without having to match the vast advertising and marketing budgets of some of the massive transnationals out there.
Here at Online Media Direct we can help set up and launch a Paid Search marketing campaign for your business. We can also track and monitor its progressing, keeping note of every click made on your ads, every visit to your site, every order made and every reorder. We can also compare the number of clicks for which you will be charged against the number of visits your website receives.
We have the experience and know-how to help you get the most from your Paid Search campaign, thanks to more than a decade's worth of internet marketing experience. We will work closely with you to assess the needs and requirements of your business and ensure that you get the Paid Search strategy that is right for you.