Google News is the search engine’s own online news feed, which essentially draws together the latest bulletins from sources all over the web, including well-known news networks such as the BBC, newspapers, magazines, and even blogs. A search on Google News will return results based on the keywords you have entered just like a normal Google search. However, the search engine will try to find stories from established news sources rather than commercial entities or other online sources that appear in regular search results.
Although Google News is intended as an informational rather than a promotional tool, it can be used for marketing purposes if it is approached in the correct manner. Google splits its news up into different sections just like any other news source, including areas such as business, science, technology and sport. The commercial benefit of Google News is that it will try to find news on any keyword that is entered, and therefore industry news sources in anything from furniture sales to pharmaceutical supplies will be covered by Google News.
Becoming a recognised industry expert in your field can therefore give you a potential entry point into Google News, which has a number of key benefits. One of the major benefits is that Google now shows what it describes as ‘universal’ search results whenever a search is performed. This means that results could show a combination of ordinary web pages, maps, videos, Twitter comments and of most importantly - news results.
Apart from the obvious advantages of making regular appearances near the top of Google results as an established news source in your field, the prestige and trust gained by becoming a Google News source is extremely valuable. The advantages of inclusion in Google News are obvious, but what of the practicalities? Getting your website included in Google News is achieved by explicit request only, and the approval is given only after a review by a representative of Google.
Several things are needed before your inclusion can be approved. You must have built a genuine established news source, with regular original content written by multiple authors, and information properly attributed to its source. You should have an established readership and the Google spiders should be easily able to pick out headlines and keywords, so good-quality code and URL structures are important. It’s clear then that getting inclusion in Google News is no easy task, but with help and guidance from marketing professionals the rewards are potentially huge.
If you are interested in getting your company listed on google news then please contact us today.