SEO Copywriting also known as Web Copywriting
The term search engine optimization Copywriting, or SEO Copywriting refers to the practice of composing internet marketing copy which is worded to increase its ratings in the search engine listings – ideally to have it placed at the top of the first page of results! Such test needs to be well-seeded with the keywords and phrases which users will be typing into Google and other search engines, without losing sight of the fact that the content still has to read like natural copy and persuade visitors to the site of the business and its products or services. It also needs to remain fresh, with sites that rarely or never update their copy slipping down the search ratings.
SEO Copywriting pays particular attention to the text used in particular locations – usually the title tag and the Meta Tag found in the web page's code. This is because search engines judge the relevance of a page by analysing such information and comparing it with other pages on the internet. A writer focusing on this aspect of SEO Copywriting also has to bear in mind that content on the page has to be uniquely worded, in order for it to be distinguished from similar pages run by similar businesses and competitors. The density of the keywords within a page of text, where they are placed and the number of links to other pages that can be placed on the page are also important factors in SEO Copywriting.
Quality Unique content using SEO Copywriting services.
However, the quality of the content is also becoming more and more important, as the algorithms used by the likes of Google become more sophisticated. Although the research and placement of keywords remains crucial, good SEO copy also relies upon its fluency, its congruity to the website and its ability to add authority to your domain. Google especially now uses algorithms which take all of this into account – plus user feedback – when assessing a page's relevance.
The complexity of these algorithms make SEO Copywriting a craft rather than a science, however. Due to the need to remain competitive, and the danger posed by spammers and other cybercriminals using SEO for their own murky ends, the search engines are highly secretive and protective when it comes to the algorithmic processes that they use.
User feedback is increasingly important due to the increasing number of ways that a site visitor or a customer can 'cast their vote' on a web page on blogs or social media sites – whether that is by linking to it, bookmarking it, commenting on it, Tweeting it or sharing it on Facebook. Good, modern SEO Copywriting focuses on crafting content that not only contains a good spread of the right keywords, but also makes that content interesting and compelling enough to tempt visitors into sharing it with others.
At Online Media Direct, we can help you keep your website fresh and up to date, with 'news' items relevant to your business or business sector and revised descriptions of products and services.