Infographics for business & Social Media marketing.
Most people nowadays are familiar with information graphics – or 'infographics' – from seeing them in newspapers, magazines, news programmes and of course online. In fact, there have been infographics around ever since the first cave painting, and we see them every day on road signs and weather maps.
Making visual depictions of data, figures, statistics and other information means that the information in question is more compact, and far easier to digest at a glance and place in context. The very best infographics are also creative in their use of design and colour. However, no matter how talented the graphic designer is, their infographics are only likely to reach a truly wide audience online with the help of a dedicated marketing team.
When used for the purposes of online marketing, infographics can be a very useful tool, particularly for clients seeking to generate back links to their own website. This is a very desirable thing, because the more inbound links there are to a site, the better optimised it is for search engines and therefore the higher up it appears in the search results.
Infographics are perfect for this activity, as they are easy to embed in another site. Good examples of infographics are widely sought after and used by bloggers, gossip and news sites. They are also disseminated widely on social media sites such as Twitter, Digg, LinkedIn and Facebook, creating further opportunities for marketing and promotion.
The way that people receive and process information is changing all the time, and infographics are a sign of things to come, as internet users seek easily digested and entertaining sources of genuine data. Infographics have been steadily increasing in popularity all throughout last year and are only set to become more popular still during 2012.
Online Media Direct offers a comprehensive infographics package, installing dedicated embed boxes at the bottom of your infographics and links direct to your website so the images are ideal for link baiting. The embed boxes contain all the code that a third party requires to simply paste the infographic on their own site, plus a followed anchor link back to its original source, which functions as a link back.
Help increase traffic flow to your site today by contacting OMD and asking us what we can do to make infographics part of your internet marketing strategy. You'll be surprised how easy and cost-effective it can be.
