Social Networking Case Study - Super Fashion Stars

About Super Fashion Stars

Super fashion stars is an online fashion game that is aimed at teenage girls. It provides the users with the ability to create there very own character with there clothing. The site also has its own forum which allows people to socialise with other users so the task was to increase the visitors to the site.

The Challenge

The superfashionstars site first of all needed its own facebook and twitter pages that were fully integrated with a blog. As Super fashion stars didnt already have a blog we installed a new blog which was updated on a regular basis with the intention of being listed on google news as a source of news within the fashion and celebrity news.

The Success Story

When the blog was listed on Google news we targeted very topical breaking news stories covering issues in the top itv show "the X Factor" and were able to generate with each article traffic levels in the region of 800 visits per article.

Articles generated nearly 4000 new visitors to the site

Notice the peaks in the graph when articles are produced below.