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10 ways a Plumber could grow their business online

Published by on September 9, 2015

Are you looking to take the plunge and start growing your plumbing business online or feel your current online efforts are lacking in results? Check out our ten ways a plumber could grow their business online and you will see an increase in leads in no time!

Win mobile customers by investing in a responsive web design.

1. Invest in a responsive website

Over the last couple of years the number of people using their smartphones and digital tablets to surf the internet has significantly increased. With more and more people using their smartphones to view websites, find contact information and even hire plumbers, it makes sense to build a website that is compatible with mobiles and tablets.

Rather than investing in a separate mobile site, we recommend building a responsive website. This is a website that is capable of adapting to the device it is being viewed on. For example, if your site is being viewed on a mobile phone, it will change its size, layout and navigational features to compliment the smaller screen resolution and touch screen functionality.

Responsive websites are flexible, affordable and SEO friendly, making them the best choice for your plumbing business.

2. Improve your brand

Even if you only offer your plumbing services to a local audience, it is likely that you will face tough competition from other plumbers in your area. Make your brand stand out by investing in a professional logo design. This will enhance your company’s image and will make you stand out amongst your competitors. By investing in quality branding, you may even find that you reach a new audience (perhaps businesses looking for higher end plumbers), helping to grow your company and increase profits.

3. Local Google Adwords

Local Google Adwords campaigns are ideal for targeting potential customers in your local area. Put a couple of hundred pounds aside to invest in a Google Adwords campaign, targeting towns in your surrounding area. For example, if you are based in Manchester, you may want to consider targeting ‘Plumbers Manchester,’ ‘Plumbers Bury,’ ‘Plumbers Rochdale’ etc. If you are not sure how to set up Adwords campaigns, feel free to get in touch with one of our marketing managers.

4. Conversion tracking

If you are considering setting up Adwords campaigns for your plumbing business (and we highly recommend that you do) then it’s a good idea to also set up conversion tracking. This will allow you to see which keywords are the most successful, thus producing the most enquiries for your plumbing business. Again, this is something we can set up on your behalf and manage, should you require us to.

5. Facebook advertising

It is likely that you already have a Facebook business page for your plumbing services, but is it producing any sort of results? If the answer is no, you may want to consider setting up Facebook advertising. These social media advertising campaigns allow you to target a niche audience, for example, business owners in Manchester.

Although Facebook advertising campaigns are fairly straight forward to set up, you will need to spend time monitoring the results and tweaking the campaigns to get the best results for your budget. If you need assistance in setting up Facebook advertising for your plumbing business, get in touch.

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Creating Facebook adverts and remarketing campaigns is a great way to generate interest in your plumbing services.

6. Remarketing

Wouldn’t it be useful if you could recapture the attention of site visitors that have failed to convert into paying customers? Well actually you can, in the form of remarketing campaigns. Remarketing basically involves creating adverts that appear on sites like Facebook and Google after a user has clicked off your website. They serve them a reminder of your plumbing services and can prove to be very effective at generating conversions. If remarketing is something you are interested in, please get in touch with our online marketing experts.

7. Telemarketing

Good old telemarketing still has an important role to play in modern day marketing campaigns. Calling local companies to make them aware of your new website is a great way to drum up interest in your plumbing business. After they have visited your website, your remarketing campaign will start to work its magic, providing you with the best chance of turning local business owners into loyal customers.

8. Bing advertising

We have already highlighted the benefits of setting up Google Adwords campaigns, but we also highly recommend testing pay per click adverts on Bing too. Although everyone always talks about how great Google is; you will be surprised at the fantastic results you can generate from the Bing search engine too!

9. Create useful content

You have probably heard the saying ‘content is king’ before and when it comes to growing your plumbing business online, it could not be truer. If you want to win your customers’ loyalty and build up a reputation as an expert in the plumbing industry, you will need to create useful and valuable content on your website, blog and social media pages.

For example, you may want to create articles on how to maintain your boiler, how to reduce pressure in your system and tips for buying taps for your bathroom. There are so many different plumbing articles you could create that will really help to win customers and show search engines like Google that you know what you are talking about.

Google likes to point their search engine users towards industry experts’ sites so the more knowledgeable you appear, the more likely your websites is to appear higher in relevant searches.

10. Google places

Our final suggestion is to set up your Google Places listing. It’s free, so there really is no excuse not to do it! Creating a listing and populating it with your services will prove to be a great way to attract local customers. If you think about it, most people search for local plumbers online before making an enquiry, so having your business and contact information featuring in local searches on Google is a great way to get yourself noticed.

Here at Online Media Direct, we understand that marketing your plumbing business online and managing your website can be very time consuming. This is why we specialise in providing bespoke digital media services to plumbers in the UK. Whether you require a website re-design or a marketing strategy for your plumbing business, we will ensure you are provided with a first class service that meets your needs, requirements and budget. 

Image credits: infocux_Technologies and infocux Technologies

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