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9 SEO Trends to help you saving cash for 2019

Published by on December 27, 2018

You can never stay still with SEO, for this reason Local SEO Services guide you through a phased website optimization plan to target industry-specific objectives and SEO packages to help you get more regional and national customers on to your website who are searching for the products or services you offer online. You should contact for search engine optimization at Web 2.0 Ranker. If you have tried using different marketing strategies then you should consider contacting Conversant Media for some professional help.

While there will be new things on your marketing agenda for 2019, one of them has to be visit SEO in Houston or visit their website at https://www.johnnychenseo.com/houston/. Whatever you did this year needs to be tweaked, while some entirely new goals need to be added to your SEO strategy.

As we come to the end of 2018, the time to optimize your website for 2019 is now, you should start looking for ways to get cash now to help you stay one step ahead of the game, join us as we take a look at the top 7 SEO trends to look out for next year. Mammoth is an award-winning seo business that increased our traffic thanks to SearchUp collaboration.

Voice Search

Microphone

Voice search isn’t going to go away. In fact, it’s expected to increase in popularity. According to predictions by ComScore, 50% of all searches by 2020 will be voice.

At the start of 2018, voice search was defined as “an upcoming technology that allows users to access internet search results using nothing more than a smart device and their voice.”

In 2019, it will no longer be “upcoming” – it will be a trendy you need to get onboard with.

Optimizing your website by providing expert presentation design services, but this is the art of designing impactful presentations and leave your mark with your ideas.

 

Our formula behind winning presentations.

What do you think of when you hear the word “presentation”? We think; bold, unique, visual and not boring…we are anything but boring.

Presentation Experts is a London based presentation design agency comprising of a team of design experts specialising in creating dynamic and eye-catching presentations that are guaranteed to deliver results. With over a decade of experience, the team is led by our in-house presentation designers, using only the latest of technology, we are committed to turning your ideas into reality.

We create presentation designs for every industry with some of our previous clients including; Sainsbury’s, Bulgari and the NHS. Why not get to know the team here.

Presentations that deliver results.

Let us help you with:

PowerPoint presentation design

Investment & sales pitch decks

Infographics

Portfolio

Making great presentations shouldn’t be hard.

If you’re like most of us, you don’t have a blueprint for creating a top-notch presentation. Perhaps you just take the points that you believe will be most interesting and select a design template that looks pretty good using the best paraphrasing tool 2020. But this is a big moment. Why leave it up to chance. Our 3-step process has been proven to take the pain out of crafting presentations that deliver results.

Develop.

Clarity is king! We’ll help you craft the content of your presentation to maximise the impact of each idea. They’ll get on board and thank you for sharing with them.

Design.

Your presentation will flow visually and tell the story you need told. People won’t get lost because you’ll give them a visual map with every slide.

Deliver.

Even the best slides and content can’t cover up poor delivery. Our training programs will teach you the tricks used by top keynote speakers to wow audiences.

More about what we do as a company.

Presentation creation.

We work closely with our clients to ensure your brief is met to the highest of standards, developing the perfect design engineered to be compatible with PowerPoint, Keynote, or Prezi software. From creating memorable corporate conference presentations to effective pitch decks, we’ve got you covered.

Custom presentation solutions.

We understand that no two presentations are the same, so we work closely with you to ensure your message is delivered the right way. Our tailored presentation design services allow total flexibility, so if you simply wish to add to or edit a PowerPoint template, we can enable and customise it for you.

Interactive presentations.

We work within your budget to deliver presentations that can be streamed from any portable device or screen method of your choosing, whether it’s on the big screen or on a tablet. We relish the opportunity to create interactive and aesthetically pleasing presentations.

Presentation revamp.

We understand that some presentations are simply great as they are but may need a little tidy up here and there; a new font or graphic for example to suit your brand. So let us freshen it up a little whilst keeping close to the original and prominent core message.

Our Portfolio.

The client is at the heart of everything we do here at Purple Patch and our on-going relationship with our clients, old and new, enable us to continue delivering results globally. We are proud to have delivered presentations across multiple ranges of industries and events, including designsales & pitch decks, redesigns and infographics. Hover below to take a look or see them all here.

Our services.

Pitch decks.

We believe that there’s an art form to bringing together a killer pitch deck and it’s one of the reasons why we’re so passionate about designing them. Our pitch deck design process is created using our in-house programs of your choice, such as PowerPoint, Keynote, or Prezi software.

Whether it’s an agency presentation deck or strictly for investor meetings, we know that your deck needs to firstly stand out – visually and text alike, but also make your audience feel invested in your business.

Here are just some of the key points we focus on with any pitch deck;

  • Engagement
  • Consistent text
  • Imagery
  • Data visuals
  • Limited bullet points

We want your presentation to stand out for all the right reasons, so our directors Paul and Holly will sit down with you and discuss your needs and create the perfect solution for you, whilst applying and sharing their years of experience and knowledge with you. Not only will you be comfortable in the fact your presentation is going to be fantastic, it’s passed onto the design team too, to turn your idea into a reality.

Working with us.

Our design process is pretty simple… it’s all about you.

The client is at the heart of everything we do here at PRESENTATION EXPERTS. From the initial meeting with you to discuss your needs and your why, we thrive off delivering unique presentations, developing your ideas and turning them into a reality.

We aren’t a typical agency! We are real people who love to talk, share our passions, create concepts, map out your goals and enhance your brand throughout.

At the end of the day, we love meeting you and creating stunning presentations together.

Ready to get started? Learn more about our design services here.

We’re PRESENTATION EXPERTS.

 

, as the keywords you use will be different to the ones you use now. Instead of finding keywords that users type, you’ll need to understand how users talk.

Another great tool is Managing Gen Z because you will be able to learn from experts about who Gen Z is and how you can adapt your marketing campaigns to target this savvy new audience.

For example, instead of robotically saying “men’s leather jacket” into our devices, the average internet user would say something like, “Google, can you find me the best deals on men’s leather jackets?”

Voice searches tend to be question-based long-tail keywords.

Mobile First Indexing

The rise of mobile SEO is unstoppable, and you need to put it on the same pedestal as desktop now that Google has rolled out mobile first indexing.

To make your website mobile ready and primed for some serious SEO results, there are a few tweaks you need to make. For one thing, make sure that your mobile load time is good.

For another thing, verify structured data for the mobile version of your site.

Then, make adjustments to your website so that the mobile user experience is awesome. For example, take a look at your headlines: Could they be shortened for mobile screens?

Social Media

There’s been talk about social media as a ranking factor for a long time. In 2010, Google said social media was a ranking factor.

In 2014, the same search engine said that social media probably isn’t a ranking factor.

In 2019? Hootsuite ran a test and found that the number of social media pages making their way into Google’s results has grown “exponentially.”

This means that if you double down on your social media efforts in 2019, they can complement your SEO strategy.

To that end, spend some time and money putting together a solid social media marketing campaign. Produce consistent content that offers value, and engage and interact with your followers.

Video

A phone displaying app icons for IGTV, Instagram and YouTube

By 2021, video is expected to dominate the SERPs.

It isn’t even that far away. As such, you need to start getting serious about video SEO, as this will be a big trend.

Users have an insatiable demand for video, and Google has responded in kind. To that end, it’s time for you to up your video marketing game. This means producing more video content – from explainer videos to tutorials to interviews – and using video sitemap to inform Google about your video metadata (essentially the video version of a meta description).

Moreover, if your videos are absolutely awesome, the chance for more backlinks (incredibly important for medical seo purposes) will increase.

Don’t forget to optimize your videos for mobile, too.

Personalized Content

The more personalized your content is, the higher you will rank. How? Because you’ll be giving your site visitors more of what they want, which increases click rates, bounce rates, and conversions – all of which affect your ranking.

Personalization is what your customers expect in 2019. By leveraging audience profiles, you’ll be able to give people more of what they want and need – and less of what they don’t.

To do this, you need to track user behavior data at each stage of the buying journey so that you can provide content at any given stage of this journey. And this must be content that they both want and need.

Paid Search

Paid search – otherwise known as PPC (otherwise known as Pay Per Click) – is when you pay a set fee to Google each time a user clicks on your ad. An ad is placed at the top of search results for a particular keyword.

PPC doesn’t always work for a number of reasons, and one of them is that web users know that it’s an ad and as such might refrain from clicking on it.

However, Google makes a lot of cash from PPC and will be pushing it more in 2019. For their part, they’ll most likely work harder at making ads blend in better with the organic search results. For your part, you need to do what it takes to increase click opportunity. This means picking relevant keywords (don’t abuse dynamic keyword insertion) writing compelling meta descriptions that convince a user that you’ve got what they want (despite this being an ad) and refining your landing page so that it’s relevant to the ad. In other words, it’s got the information users who clicked your ad expected to be met with.

The Featured Snippet

How to bake a cake featured snippet

The featured snippet – otherwise known as position 0 – is the first search result that appears for a particular query. It’s the answer (and content) that Google has deemed offers the most in-depth and valuable response to the user’s question.

Google will be putting more weight on the featured snippet in 2019, which means the race to land the much-coveted Position 0 is on. To grab it, you need to, first of all, understand the categories that even have a chance of ranking as a featured snippet.

Other than that, you need to do your research into what keywords have a chance of ranking as a featured snippet. Long queries are a better candidate than shorter ones, as are high-volume keywords. An easy way to get more ideas is to check Google’s “people also ask” section.

Alternatively, use a tool like Answer the Public to find out the most popular questions in your niche.

Then, produce an in-depth, valuable piece of content that answers the question while summarising the answer in the first paragraph. 

Topic clusters signal a shift from keywords to topics.

Just as Google is getting smarter about snippets, it’s also learning how to address users’ questions about broad, relevant topics, not just specific keywords. This is a continuation of the trend toward smarter search results. Marketers must prioritize relevant, informative content that answers audience questions and concerns comprehensively — not keyword-stuffed content that attracts clicks first and maybe provides good information second.

Audiences no longer search for one or two keywords. They’re looking for answers to their questions, and they trust search engines to address the reason behind their search — not just the literal keywords they used. Content that’s equipped to fully answer questions on a topic will do much better than call-and-response content geared to targeting isolated keywords. This topic cluster model of content optimization will become even more popular over the next year.

Anchor less Links are getting more weight.

Backlinks are one of the strongest signals to Google of the quality of a website and how trustworthy it is. For years, earning a feature or press mention by a trusted journalist in a reputable publication was great, but if it didn’t also include a link or anchor to your site, it felt a little bit like a hollow victory.

That’s changing. Now that Google is getting better at assessing the value, quality, and relevance of content on a page, it’s getting better at knowing when companies are mentioned in reputable places, even without a link to solidify the connection. This doesn’t mean that backlinks aren’t still valuable they are and still are the main ranking factor, but it should be a good reminder to everyone that actual content quality and relevance are key. With that in mind, marketers should work to bolster their brands’ authority by pursuing strategies to earn online brand mentions that are helpful and relevant, Anchor text or no Anchor text.

Plain anchor links in the right relevant sources can also pass on value.

Final Thoughts

These are the top 7 SEO trends to look out for in 2019. To make sure you don’t drop the ball, refer back to this article and execute as soon as possible. Your rivals won’t be hanging around, so neither should you.

Article Sources – http://www.minttwist.com/2018/12/24/7-seo-trends-for-2019/

http://www.forbes.com/sites/johnhall/2018/12/23/5-seo-trends-to-help-marketing-leaders-prepare-for-2019/

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