How to Integrate Your Amazon Store With Magento
It doesn’t matter whether you were an Amazon seller or a Magento merchant first, if you want to achieve the best results for your business, the key is to get the two outlets working together. Integrating your Amazon store with Magento is one of the best ways to improve efficiency and increase profits.
Are you currently running your Amazon and Magento stores separately? Save yourself no end of time and effort by integrating them into a single easy-to-manage platform.
Benefits of integrating your Amazon Store with Magento
One of the main benefits of integrating your two ecommerce stores is that it will save you time and effort. Instead of managing two separate ecommerce outlets, you will be able to channel your efforts into running a single, efficient, integrated solution.
Although you may not think it takes a lot of time to upload your product to two separate online channels or maintain two inventories, those minutes soon add up, costing your business hours. By integrating the two channels, you can upload your products once and benefit from being able to manage your Amazon store and Magento store from one single dashboard.
Increasing the efficiency of your processes will not only help to lower operating costs but allow you to offer customers higher levels of customer service.
Integrating your Magento store with Amazon will help your products reach a wider audience, giving you more chance of making sales.
Reaching a wider audience
Integrating Magento with your Amazon store will also help to widen your reach. Amazon receives millions of visitors every day, giving you a better chance of your products being seen by potential customers.
This is particularly beneficial if your Magento store is relatively new and you are still building up a reputation and getting your name out there. Many customers like to search for products on Amazon first, as it is a brand name they trust. Associating yourself with the company through connecting your Amazon store and Magento store will give you more credibility and help to build customers’ trust in your ecommerce business.
Integrating your Amazon store with Magento
The easiest way to link your Amazon store with Magento is to use an Amazon connector extension. Visit the Magento Connect store and you will find a wide range of extensions designed to integrate Amazon with Magento with minimal effort on your part. Some of the most popular plugins include Camiloo Global Amazon Integration and M2E, both of which are free to install.
As with all Magento extensions, you will need to login with your account details before you are granted access to the extension key. From there, you will need to login to your Magento panel and navigate to System > Magento Connect > Magento Connect Manager. You will then need to enter your admin details again, before pasting your extension key into the installation box.
What to look for in an Amazon store / Magento integration extension
Before selecting a connector or integration extension for your Amazon and Magento platforms, it is important to consider your current and future needs and requirements. Whilst the free, basic connectors are great for integrating product data between the two systems and allowing you to process orders from both platforms in a single dashboard, they tend to be seen as short term solutions.
Support for other platforms
If you are looking to invest in a long term solution for your Amazon store and Magento platform, you may want to consider investing in an extension that is capable of supporting other ERP, POS and accounting platforms. This means that if in the future you decide to change your back end system, you will be able to keep all of your integration efforts intact.
Single control panel
Choosing an integration solution with a management console or portal will also prove to be very valuable when it comes to managing multiple channels. This will give you a single control panel where you can manage all of your product data and orders, no matter where they originated.
Support for integration solution
Last but not least, we recommend choosing an extension or integration solution that is widely supported. This means that if you have a problem with the extension or decide you need to upgrade in the future, you will have a team of developers on hand to provide you with the information and guidance you require. A well-supported extension is also likely to be tweaked and upgraded in line with new versions of Magento, making it a more secure solution to invest in.
Integrating your Amazon and Magento stores will help to increase efficiency, decrease operating costs and improve sales.
Help from Online Media Direct
Here at Online Media Direct, we would advise any ecommerce business to take advantage of the opportunities provided by an Amazon and Magento integration. We offer a number of different services you may benefit from if you are considering integrating the two platforms.
If you are still struggling to choose the best Amazon and Magento integration extension, feel free to get in touch with Online Media Direct. We provide a first class Magento consultancy service. We are more than happy to talk you through your options and can help you choose the best extension to meet your needs and requirements.
Need help installing your Amazon extension and configuring Magento? Our developers are here to provide a helping hand. We can install and configure your extension, ensuring the integration runs smoothly and generates the best possible results for your business.
Can’t find a Magento extension that meets your requirements for Amazon integration? Get in touch with our talented team of Magento developers. They will be able to create a custom extension designed to meet your needs and requirements within your budget. No matter how big or small your ecommerce business is or what industry you are part of, they will create a bespoke Amazon integration extension that is tailored specifically to your business.
For more information about integrating your Amazon store with Magento or for a no obligation quote on our consultancy or development services, please call us on 01706 830 965.