When choosing an ecommerce platform, many business owners find themselves deciding between Magento and Woocommerce. Magento is currently the industry-leading ecommerce platform, powering around two hundred thousand live stores but does that alone make it the best choice for your business? Let’s take a look at some of its pros and cons.
Magento is an opensource ecommerce platform aimed at medium – large businesses.
One of the main advantages of using Magento is that it is open source. This not only means that it is free to download and use but also that you can customise and extend it as much as you wish too. There are plenty of Magento themes and extensions to choose from. Using Magento, you will have the opportunity to create a completely unique and high functioning ecommerce store.
Magento also boasts great flexibility; check out our tips guide for some examples. It can be used to power a wide range of ecommerce stores and has no limit to the number of products or categories allowed. Its extensive product and order management features will make it much easier for you to maintain your ecommerce store.
One of the other key benefits of this platform is that Magento is extremely SEO friendly. Simply by using the platform, you stand a good chance of your site ranking but it’s advanced SEO features which are included out of the box, will help you to optimise your site and achieve even higher search engine rankings.
Magento’s main disadvantage is that it’s difficult to use and configure. It is an ecommerce solution for highly skilled programmers, so if you’re not one, you’re going to have to budget for development and configuration costs. This is why Magento is primarily used by larger businesses with the revenue to cover high development costs.
Woocommerce is better suited to small ecommerce businesses
Magento may be the leading ecommerce platform but it faces tough competition from the likes of WooCommerce. This WordPress ecommerce plugin, which was launched in 2011, has seen steep growth over the last few years. In 2014, it was named the Technology Growth Award Winner and it is now used by a greater number of smaller sized businesses than Magento.
Like Magento, Woocommerce is open source, so it can be downloaded for free and merchants have the same choice of unlimited web hosting provider and domain name. The platform can also be customised with a wide range of Woocommerce themes and plugins, many of which are completely free to use.
WooCommerce also benefits from powerful product and order editing options, which are included out of the box. These features make daily store operations really easy to carry out.
WordPress is already a very SEO friendly platform, so you have a good chance of gaining high rankings for your Woocommerce store. Moreover, there are actually dozens of SEO plugins for Woocommerce that you can use to help you achieve even better search rankings.
A final benefit of Woocommerce is that you will have the opportunity to start your own WordPress blog, which will be great for driving traffic to your store. Both your store and blog can be controlled from the same dashboard. However if this is a feature that sways your decision, it’s important to remember that Magento can also be integrated with a WordPress blog and therefore offers the same benefits.
Whilst Woocommerce boasts many great features, the plugin is simply not as advanced as the Magento platform. For example, you will find that although it doesn’t limit the number of products and categories you can have, it does lack high-end features, making it difficult for larger stores to handle them.
Which is the better choice?
Both Magento and Woocommerce boast many benefits so it all comes down to what you need from your ecommerce platform. If you are a large, well-established business that is looking for unlimited possibilities for growth and customisation and can bare high development costs then Magento is the ultimate choice. However if you are running a new or smaller business and are after something that is a little easier to use but still offers great ecommerce features, Woocommerce is sure to tick all the boxes.
If you need help making your decision contact us here at Online Media Direct, your one stop shop for e-Commerce solutions.
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