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Magento Extensions – a World of Choice

Magento is one of the most powerful ecommerce platforms on the planet, boasting high functionality and great features (to find out more see link Magento hub here) however that’s not all Magento has got going for it. Users of Magento can further enhance their ecommerce stores by integrating them with a wide range of Magento Extensions.

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Magento extensions can help you to improve your site’s online shopping experience.

What is a Magento Extension?

Magento extensions (or modules as they are sometimes called) are basically the platform’s versions of plugins or add-ons. They are designed to extend the platform’s functionality and allow users to perform a wide range of tasks from improving their store’s user experience to gaining a better insight of its analytics.
If you are looking for a way to boost the professionalism of your Magento store and make the shopping experience it offers more unique, Magento extensions provide the perfect solution.

Different types of Magento Extensions

Like Magento themes, extensions are available from the Magento Connect store. Some extensions are free, whereas others have to be paid for. They fit into a wide range of categories, some of which we have outlined below.

SEO extensions

As mentioned on the optimising Magento with SEO page, there are a number of extensions that work towards improving Magento stores’ SEO. From creating canonical links to optimising meta tags, Magento’s SEO extensions certainly offer merchants the perfect opportunities to increase their sites’ visibility online.

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Some extensions can boost your Magento site’s security.

Security extensions

Some Magento extensions are designed to enhance the security of Magento sites. Whilst Magento is already a substantially secure platform, there’s no harm in improving it and making your site even more secure for customers to browse.

Site speed extensions

We all know that site speed is a contributing factor not only towards a Magento site’s user experience but also its SEO. If your Magento site appears to be running slowly, you may want to consider integrating it with a speed-related extension to give it the boost it needs.

Image extensions

As a Magento merchant, you should understand just how important your product images are to increasing your conversion rates and achieving sales. Browse the Magento Connect store and you’ll find a wide range of image-related extensions, designed to make browsing your products that little bit more user-friendly and beneficial to customers.

For example, there are extensions that allow users to zoom in on specific image details to get a close-up view and extensions that allow for a 360 degree view of a product.

Other extensions

These are just a few categories that Magento extensions fall under. With over 3,000 extensions available, there are plenty more to explore and if you can’t find what you’re looking for on Magento Connect store, you can always hire a developer to create a custom one for you!

Benefits of Magento Extensions

One of the main benefits of Magento extensions is the fact they allow merchants to extend the functionality of their websites in order to offer a better user experience. The better user experience your Magento store offers, the more likely people are to buy your products or services. 

For example, you could implement one page checkout in Magento to make checking products out an easier and quicker process, reducing shopping cart abandonment and increasing conversion rates in the process.

Address industry specific needs and requirements

Magento extensions also allow merchants to address specific customers needs related to their industry. Simply browse through the extensions on the Magento Connect store and you’ll be inspired by all of the possibilities for bettering your site and addressing common concerns.

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Use Magento extensions to differentiate your website from your competitors’ and boost your conversion rates.

Differentiate your Magento store from your competitors’

Finally, Magento extensions provide merchants with the opportunity to differentiate their stores and the online shopping experience they provide from their competitors’ sites. Hand picking Magento extensions for your site and having custom extensions built will allow you to customise your store to complement your branding and meet the needs and requirements of your customers.

How to install a Magento extension

Installing a Magento extension is relatively straight forward if you are downloading it from the Magento Connect store. All you need to do is find the extension on the store and click install now. You will then need to log into your account, accept the license agreement and copy the extension key. Once you’ve done this, you can then log into your Magento admin and go to System > Magento Connect > Magento Connect Manager. Re-enter your administration details and paste the extension key into the box, before pressing install.

Always make sure you have disabled cache and compilation mode before installing a new Magento extension. If you need further assistance or are unsure how to install a bespoke plugin, get in touch with one of our developers who’ll be more than happy to lend a hand!

Bespoke Magento extensions

One of the great things about Magento is that it is a flexible and robust, Open Source ecommerce platform, giving users the provision for additional extension development. If for one reason or another you can’t find an extension out there to meet your individual needs and requirements, you can simply get in touch with a Magento developer and they’ll be able to create one for you.

100% bespoke Magento extensions at affordable prices

Here at Online Media Direct we specialise in designing, developing and customising Magento extensions to meet the needs and requirements of our clients. Whatever your needs, we’ll be able to create a bespoke extension that delivers a solution at an affordable price.

The great thing about having a bespoke Magento extension created for your ecommerce website is that no other site out there will offer the exact same functionality. 

Whilst a custom extension will set you back a little more than an extension from the Magento store, you will easily be able to justify the cost if it is something that is going to improve your site for the better and generate more sales for your company.

Contact us

For more information about Magento extensions or to enquire about having one built for your ecommerce site, get in touch with the development team today by calling 01706 830 965.

Image credits: FotoDB.de, perspec_photo88 and infocux Technologies

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FOR FREE SUPPORT CALL 01706 594 819 or 0800 689 9968. Contact Online Media Direct today. Arrange a meeting or call to discuss your Web Design, Development, Search Marketing or Social Marketing projects further.

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