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Voice Search Facts, Stats and Trends 2019 SEO Pros

Published by on December 27, 2018

Can you hear me now?

There is no doubt that voice search has arrived and is here to stay.

Voice engagement will present a challenge for online marketers.

However, the point of this article is to dive into voice search statistics for 2019 and see if, in fact, someday you may very well need to say things just like that.

(hint, you will, and sooner than you think).

Voice search in 2019 is significant and growing, but as it stands, traditional search application remains strong.

However, traditional search is breaking down as more and more voice search options get their footings.

Based on the rising trend in vocal search stats from 2017, we have more than enough evidence to realize where this show will next travel.

Voice search growth is continually being debated, as well as being embraced.

Online Marketers now understand that voice searches matter, and they are taking the time to adapt their online business before they get passed by.

No longer the perceived subplot of some science fiction narrative, it is quickly becoming embedded into the traditional American family’s daily happenings.

– 58% of consumers have used voice search to find local business information within the last year
– 46% of voice search users look for a local business daily
– 27% visit the website of a local business after conducting a voice search
– 76% of smart home speaker users conduct local searches at least  once aweek—with 53% performing daily searches

Source: BrightLocal Study

– 1 in 5 adults uses mobile voice search at least one time a month, according to Global Web Index.

– 22% of smart home speaker owners have made a purchase using their device.  (Edison Research)

– 2 of 5 adults perform a voice search at least once a day. (Location World)

Woman using her mobile phone to search by asking a question.

Voice-enabled devices continue to thrive in a technology marketplace that’s seemingly under duress to provide more and more voice-enabled devices, resulting in increased competition and astonishing evolutions.

You can even use voice commands to tell your Roomba to clean up your messy room (but not to serve you mimosas….yet).

There is no avoiding it when it comes to SEO, particularly when we consider local search implications.

Local Voice Search, Be Prepared

Voice search and local search go together like a toddler’s hands and mittens. In my recent local SEO service trends and tips for 2019 roundup with industry experts, local voice search was a common theme.

Consumers are being trained by the likes of Amazon and Apple to simply shout out their needs and expect expedited local solutions to accommodate them.

People are not afraid of the machine anymore, they have gone beyond a period of discomfort and hesitance and into a place of comfort and instantaneous gratification. When we consider the full scope of voice search, we eventually break it down to a consumer being able to gratify a search need without ever having to pull away from decorating the Christmas tree.

The question for online marketers has now become, “will my goods or services fill the need?”

Voice search optimization is a hot topic that I will break down in another article.

It is most certainly a question many online marketers are now asking themselves and maybe even aloud.

Local voice search is an interruptive consumer behavior based on questions and answers that are changing the way traditional optimization is approached.

Many SEO’s are finding themselves shell-shocked by a conventional search disfigurement and scrambling to adapt. Technology, search engines included, move with furious and reckless paces that often leave unattentive digital marketers in pandemonium.

The good news is, you are not late for the inauguration of your adaption process into voice search. However, the clock is ticking which means the time is now to better adjust to an apparent future that is local voice search.

So, can you hear me now?

 

Voice Search Stats Updated November 2018

Voice searches are increasing in volume at a tremendous rate.

According to Mary Meeker’s annual Internet trends report, which was posted by SearchEngineLand last June, displays that voice search queries are now 35 times larger than they were in 2008. 2008 is widely considered the launch of voice searching technology.

local voice search queries

50% Of All Searches Will Use Voice By 2020

Further feeding the beast is a statistical search analysis by ComScore which predicts that 50% of all searches will be accomplished by voice search in 2020.

That is only four years away. In other words, if the ComScore analysis is correct, in a mere four years, your business will either begin its ascent into financial bliss or sink into Internet oblivion as a dinosaur, depending on its voice search optimization.

If you spend the next couple of years not regarding voice search as a massive cultural change, you are likely investing in your own demise.

Voice Search Growth Driven By Device Saturation

Searching on Siri when it first came out in 2011 on iPhone 4S was hardly a sophisticated undertaking.

At the time many dismissed that growth was of any valid concern.

Siri was innovative and fun, but often your searches were misinterpreted, leading to all types of inappropriate results. “I said tool stores near me, not pool tours beer me!”

I have to believe that a great many searches were performed out of a user’s fascination with the concept and less as a desire for useful search results.

Initial fascination with voice technology capability was often short-lived for some people who did not quite enjoy the technological growing pains. However, innovation and advances were quick to remedy blundering Siris one IOS update after another.

Apple was sold on it being the future which led them to an unwavering focus on the advancement and refinement of the technology.

It was not long until Siri’s microscopic pin sized ear was better than your grandmother’s and more sophisticated than your coworker’s.

google voice capture

Image Credit: KPCB 2016 Internet Trends

Google Home Search Data

Back in 2013, Google was not much better than Siri’s debut blunders. In Meeker’s statistics, Google voice capture ability was around 78%.

That may sound high, but the inability to competently capture 20% of a surfer’s voice commands is a recipe for confusion. Google is now above the 90% marker in voice search capture ability and likely headed towards near 100%.

Voice capture technology is almost as reliable as a keyboard search on the Google search traditional platform.

More and more consumers are figuring out that voice search can help them lead simpler lifestyles. The concept of being enslaved by a machine is driving more people than ever to devices which seemingly offer such freedoms.

You no longer have to leave the room during the Cowboys game to grab your laptop to search for a local pizza delivery service. You do not have to look down at your smartphone and navigate a browser while fat thumbing a search for “Starbucks near me.” You can quickly order more diapers while changing a dirty one. Mobile marketing will never be the same.

Google has stated that 20% of all searches are voice related. And Google search statistics regarding voice most certainly entice, and maybe shock, the most successful Internet marketers.

While it is all impressive and astounding, it indeed isn’t surprising.

There are several driving factors in the meteoric rise of voice search trends. When it comes to voice search statistics in 2017, you can expect this trend to continue to rise into 2019 as more and more people become voice device enabled.

Pandora’s box has been opened, the likes of Amazon, Apple, and Microsoft are evolving to meet the growing demand for voice-enabled devices. Every holiday season, more and more households become voice search enabled.

So what are the products that serve to reshape search logic as we know it?

How Many People Use Voice Search Devices?

By the year 2020, Activate predicts that 21.4 hands-free devices will be in homes.

That stat prediction alone should compel any and every marketer in existence to get on board with voice search. But things get even more imperative for marketers with the voice search stats prediction by Voicelabs, who claimed in 2017 that 33 million of these devices would be in circulation. Were they correct?

No, they missed the mark by 12 million. That is to say; their prediction turned out to be short 12 million devices.

In 2017 Q4 alone, 18 million smart speaker devices were shipped out, which brought the overall circulation total to 45 million devices.

When voice search stat predictions are not keeping up with the furious trend’s speed, you know you need to prepare.

The home voice assistant is here to stay.

Every passing holiday season, a new segment of the herd becomes more exposed to the remarkable benefits of having a personal home assistant.

It is indeed changing the way search functions.

What we are seeing is a massive cultural change happening, and if we are not adapting to it, we are falling behind.

There are over 20 million hands-free device activations on the horizon which is prompting online companies to take a serious look at where their businesses are going to fit in.

Someone is going to be cooking and have raw chicken on their hand and suddenly call out “flower shops that deliver,” the question is, will they be exposed to your flower shop or your competitors?

You do not need to understand the ins-and-outs of every hands-free search device to begin your local search preparation. Just accept that voice search will be an expansive, deeply-reliable, and culturally comfortable search method.

If your business is ill-prepared for the influx of massive home assistant technology, you will suffer the dire consequences.

By 2020, 30% Of All Searches Will not Use A Screen

Further adding to the mayhem of changing search behaviors via hands-free devices such as Amazon Alexa, Apple Siri, and Microsoft Cortana is that we are ushering in an era whereas 30% of all searches are done without the use of a screen.

Shut the front door! No, it is happening, people are going to find all their local needs without ever seeing a visual display.

Y0u might consider this statistic to be somewhat underwhelming due to having already read the stats involving overall voice search numbers and device assistant activations stats.

However, as it stands, many people use voice search as a means to bring up search results. In some ways, this is our transitional phase into full-on display-less search existence.

The process remains engrained in using the display to bring up results. Home assistants, however, are getting savvier by the day at working in unison with applications, such as Google maps and checklists, allowing a complete bypass of traditional search results.

It is not a fully-fluid experience yet, but it is coming.

Who Are The Industry Players?

Amazon Echo Was Top Selling Holiday Item

The Amazon Echo is a top-selling personal voice assistant.

With a bevy of marketing campaigns on major network television stations, millions of Amazon Prime users being exposed to the benefits,  the Amazon Echo is a massive influence in the voice search market share.

Amazon Echo may be second to Apple’s Siri, but it is not riding in the backseat regarding success. In fact, the Amazon Echo was the top selling product on Amazon.com during the holidays.

Amazon advertises the Echo as a single-function, purely one-dimensional experience.

You call out your request or curiosity and seconds later you stand enchanted awaiting your Uber. They also advertise ease of use with their voice capture technology through Alexa (that is what Amazon calls their Siri).

Because so many people have this perception of bumbling voice capture environments, Amazon aims to curb such inhibitions by painting them as misconceptions.

Amazon takes on this issue, as well as the poor application of voice capture, brilliantly in their ad campaigns.

Google Home,  The King Of Voice Marketing

Google Home, while a newer kid on the block (not HomePod new, but still newish), must not be overlooked in the voice search market share conversation.

Google is an early adopter artificial intelligence and machine learning.

Google is Google, and that means massive reach, infinite marketing spends, and almost unrivaled influence over consumers.

Google’s desktop and mobile search are voice capable, as are their calendars and Google Drive documents. Amazon Echo remains the dominating device, but Google remains the earliest adopter with the most influence to expand in the voice search market share.

Google Home is now making a massive push to flood the market and capture a great deal of Amazon’s surging market share. They are doing so by replicating Amazon Echo’s marketing campaigns. They focus on simplicity and freedom.

Apple Siri Is Upgraded And Ready For Mobile Voice Technology

Siri is often camouflaged in a sea of mindless, wasteful apps and absolute necessary functions.

You pick up your iPhone because you need to text your business partner or family member or friend. You need to make phone calls.

Those two essential smartphone functions are already buried underneath of app games and calculators and retail store points apps, some also used them to discover promos regarding gambling and casinos.

The point being, Siri is often a casualty of functional saturation. Additionally, Siri must be activated by the user to operate, which means you must have the iPhone in hand.

While Siri has been the “rock” of AI voice assistants in the market, the recent uprising in competition by Amazon and Google have cast a shadow over it.

Siri can hold court due to it being the primary personal assistant function on the world’s most popular device, the iPhone. However, it has found itself losing market share due to having to have the iPhone device on hand to use.

This is Apple, and they are about to remedy all of this.

First, it should be noted that Apple recently announced a massive hiring plan for 2019. The new tax plan, Apple’s renewed promise to bring in billions of off-shore dollars back into the states, and their subtle loss of AI market share are all likely contributors to Apple’s plan to expand employees.

Yes, they have billions of dollars and a new motivation to upgrade Siri so you can expect massive technological advances.

Welcome To The Party Apple HomePod

Wait, you thought Apple was just going to rest on their laurels?

Siri’s main weakness and obvious strength both reside in the fact that she is located on the iPhone.

Most people use an iPhone. However, new personal assistants do not require the device be in hand.

On February 10th, Siri moved into your hands-free living room space.

homepod siri

While many believe they have focused on the music/speaker aspect of the Homepod, it will also serve as a smart assistant.

What could go wrong with the  HomePod? Once again, Apple is playing to their extensive following of loyal iPhone users.

If you do not have an iPhone, iPad, or iPod touch, you cannot set it up.

I am not sure if it will be possible to set it up using a MacBook Pro, it seems senseless that you will not be able to. However, there is no confirmation either way.

The HomePod will set up in seconds, but it is not about to allow for non-sanctioned Apple use.

Apple realizes its monstrous market positioning, so it is willing to take a few bumps and bruises in disallowing non-IOS folks access.

Voice Search Stats and Audiobooks?

While it might seem like an odd connection to make, voice search stats and their upward trend are certainly related to growth in audiobook trends.

Comparing both trends is little more than added confirmation to the entire point of this article.

If you are not convinced that your business needs to prepare for voice search, you do not have to look any further than the rising audiobook industry’s stats.

Audiobook usage puts on display computer users comfort level with merely having a book read to them as opposed to reading them off a hardcopy book or tablet.

Audiobooks are the fastest growing niche in the publishing world. In 2017 alone, audiobook providers rang in $2.5 million in sales.

Furthermore, 26% of Americans enjoyed their favorite books via listening to an audio device such as an iPhone or a home assistant. For every person that purchases an Amazon Echo, they will be exposed to the smart speaker’s ability to read books.

This will further develop a cozy relationship between the person and the device, which is sure to claim increases in voice search market share.

Local Search Ramifications Explained

Why is all of this important? Why did we just watch commercials? Why should we, as marketers, how voice search will change SEO?

The answer is that the devil is always in the details. Understanding why consumers are seeking out voice search devices can help us better understand what voice search optimization ramifications these devices will have on SEO. The evolution has arrived, fewer people are typing in their searches, which means that keywords are changing.

People do not speak as precisely as they type.

When someone has a thought, the way that thought is relayed to the world through voice will be different from the way it would have been communicated through typing.

We need to understand why people are using these devices (pay attention to the ads) and how their search terms are being altered.

The annual report by Meeker showed us that 61% of voice searches are the result of someone being occupied.

Just like the Google Home commercial narrative suggest with the busy dad needing information on a recipe, people enjoy the convenience that sophisticated voice search has to offer them.

voice search hands free

image credit: KPCB 2016 Internet Trends

Conclusion Be Prepared for Voice Search Growth

Voice search statistics in 2019 reveal that the future of traditional search behaviors is changing.

As online marketers, we can now see that billions of dollars are flowing into the Artificial Intelligence sector.  Smart personal assistants are becoming a part of normal everyday life.

If your online business is not making considerations with voice search, your online business is falling behind. Voice search and SEO is not the next big thing; instead, it is today’s big thing.

By understanding linguistics and paying attention to smart device advertising, we can gain insights into how we may need to adapt our search and online marketing strategy.

 

 

SEO for gambling

 

Getting high quality links in the gaming, casino & gambling niche can be hard work. A lot of sites, services & agencies flat out refuse to work with people that operate in the industry, but everyone loves the dreamjackpot.com games anyway

Over the past couple of years we have had great success for a number of casino & gambling clients across a number of countries.

This unique experience has pushed our boundaries & we have now developed specialist campaigns to rank casino & gambling sites effectively.

Source

Categories: seo

9 SEO Trends to help you prepare for 2019

Published by on December 27, 2018

You can never stay still with SEO.

While there will be new things on your marketing agenda for 2019, such as Artificial Intelligence, a mainstay will continue to be SEO. Whatever you did this year needs to be tweaked, while some entirely new goals need to be added to your strategy.

As we come to the end of 2018, the time to optimize your website for 2019 is now. To help you stay one step ahead of the game, join us as we take a look at the top 7 SEO trends to look out for next year.

Voice Search

Microphone

Voice search isn’t going to go away. In fact, it’s expected to increase in popularity. According to predictions by ComScore, 50% of all searches by 2020 will be voice.

At the start of 2018, voice search was defined as “an upcoming technology that allows users to access internet search results using nothing more than a smart device and their voice.”

In 2019, it will no longer be “upcoming” – it will be a trendy you need to get onboard with.

Optimizing your website for voice search won’t be easy, as the keywords you use will be different to the ones you use now. Instead of finding keywords that users type, you’ll need to understand how users talk.

For example, instead of robotically saying “men’s leather jacket” into our devices, the average internet user would say something like, “Google, can you find me the best deals on men’s leather jackets?”

Voice searches tend to be question-based long-tail keywords.

Mobile First Indexing

The rise of mobile SEO is unstoppable, and you need to put it on the same pedestal as desktop now that Google has rolled out mobile first indexing.

To make your website mobile ready and primed for some serious SEO results, there are a few tweaks you need to make. For one thing, make sure that your mobile load time is good.

For another thing, verify structured data for the mobile version of your site.

Then, make adjustments to your website so that the mobile user experience is awesome. For example, take a look at your headlines: Could they be shortened for mobile screens?

Social Media

There’s been talk about social media as a ranking factor for a long time. In 2010, Google said social media was a ranking factor.

In 2014, the same search engine said that social media probably isn’t a ranking factor.

In 2019? Hootsuite ran a test and found that the number of social media pages making their way into Google’s results has grown “exponentially.”

This means that if you double down on your social media efforts in 2019, they can complement your SEO strategy.

To that end, spend some time and money putting together a solid social media marketing campaign. Produce consistent content that offers value, and engage and interact with your followers.

Video

A phone displaying app icons for IGTV, Instagram and YouTube

By 2021, video is expected to dominate the SERPs.

It isn’t even that far away. As such, you need to start getting serious about video SEO, as this will be a big trend.

Users have an insatiable demand for video, and Google has responded in kind. To that end, it’s time for you to up your video marketing game. This means producing more video content – from explainer videos to tutorials to interviews – and using video sitemap to inform Google about your video metadata (essentially the video version of a meta description).

Moreover, if your videos are absolutely awesome, the chance for more backlinks (incredibly important for medical seo purposes) will increase.

Don’t forget to optimize your videos for mobile, too.

Personalized Content

The more personalized your content is, the higher you will rank. How? Because you’ll be giving your site visitors more of what they want, which increases click rates, bounce rates, and conversions – all of which affect your ranking.

Personalization is what your customers expect in 2019. By leveraging audience profiles, you’ll be able to give people more of what they want and need – and less of what they don’t.

To do this, you need to track user behavior data at each stage of the buying journey so that you can provide content at any given stage of this journey. And this must be content that they both want and need.

Paid Search

Paid search – otherwise known as PPC (otherwise known as Pay Per Click) – is when you pay a set fee to Google each time a user clicks on your ad. An ad is placed at the top of search results for a particular keyword.

PPC doesn’t always work for a number of reasons, and one of them is that web users know that it’s an ad and as such might refrain from clicking on it.

However, Google makes a lot of cash from PPC and will be pushing it more in 2019. For their part, they’ll most likely work harder at making ads blend in better with the organic search results. For your part, you need to do what it takes to increase click opportunity. This means picking relevant keywords (don’t abuse dynamic keyword insertion) writing compelling meta descriptions that convince a user that you’ve got what they want (despite this being an ad) and refining your landing page so that it’s relevant to the ad. In other words, it’s got the information users who clicked your ad expected to be met with.

The Featured Snippet

How to bake a cake featured snippet

The featured snippet – otherwise known as position 0 – is the first search result that appears for a particular query. It’s the answer (and content) that Google has deemed offers the most in-depth and valuable response to the user’s question.

Google will be putting more weight on the featured snippet in 2019, which means the race to land the much-coveted Position 0 is on. To grab it, you need to, first of all, understand the categories that even have a chance of ranking as a featured snippet.

Other than that, you need to do your research into what keywords have a chance of ranking as a featured snippet. Long queries are a better candidate than shorter ones, as are high-volume keywords. An easy way to get more ideas is to check Google’s “people also ask” section.

Alternatively, use a tool like Answer the Public to find out the most popular questions in your niche.

Then, produce an in-depth, valuable piece of content that answers the question while summarising the answer in the first paragraph. 

Topic clusters signal a shift from keywords to topics.

Just as Google is getting smarter about snippets, it’s also learning how to address users’ questions about broad, relevant topics, not just specific keywords. This is a continuation of the trend toward smarter search results. Marketers must prioritize relevant, informative content that answers audience questions and concerns comprehensively — not keyword-stuffed content that attracts clicks first and maybe provides good information second.

Audiences no longer search for one or two keywords. They’re looking for answers to their questions, and they trust search engines to address the reason behind their search — not just the literal keywords they used. Content that’s equipped to fully answer questions on a topic will do much better than call-and-response content geared to targeting isolated keywords. This topic cluster model of content optimization will become even more popular over the next year.

Anchor less Links are getting more weight.

Backlinks are one of the strongest signals to Google of the quality of a website and how trustworthy it is. For years, earning a feature or press mention by a trusted journalist in a reputable publication was great, but if it didn’t also include a link or anchor to your site, it felt a little bit like a hollow victory.

That’s changing. Now that Google is getting better at assessing the value, quality, and relevance of content on a page, it’s getting better at knowing when companies are mentioned in reputable places, even without a link to solidify the connection. This doesn’t mean that backlinks aren’t still valuable they are and still are the main ranking factor, but it should be a good reminder to everyone that actual content quality and relevance are key. With that in mind, marketers should work to bolster their brands’ authority by pursuing strategies to earn online brand mentions that are helpful and relevant, Anchor text or no Anchor text.

Plain anchor links in the right relevant sources can also pass on value.

Final Thoughts

These are the top 7 SEO trends to look out for in 2019. To make sure you don’t drop the ball, refer back to this article and execute as soon as possible. Your rivals won’t be hanging around, so neither should you.

Article Sources – https://www.minttwist.com/2018/12/24/7-seo-trends-for-2019/

https://www.forbes.com/sites/johnhall/2018/12/23/5-seo-trends-to-help-marketing-leaders-prepare-for-2019/

Categories: seo

Interesting ways you can generate repeat orders with Ecommerce

Published by on April 14, 2018
  1. Utilise the customers account information – emails, address, phone numbers
  2. Customer rewards or points program
  3. Send regular Email newsletters
  4. Stickers on Products saying thank you for your order or stickers on boxes
  5. Offer a discount for return customers
  6. Customer Finance for orders
  7. Google remarketing
  8. Send special Birthday messages
  9. Thanks you notes
  10. Personalised printed Boxes
  11. Countdown to orders – create scarcity and urgency

Categories: woocommerce

Rossendale Internet Firm snaps up online rival

Published by on February 7, 2018

Garry Pickles, the owner of online marketing specialist Online Media Direct, has acquired a new online garden plants brand 365gardenplants.co.uk for an undisclosed sum.

Garry explained “having worked in many sectors over the previous 15 years the garden plants business online was always something I had a fondness of having worked as a landscape gardener as a student. Following working on brands online such as Essex based firm Floraselect and having gained several key contacts in the sector it made logical sense to move in this direction. I know just how popular this is online so adding into that our skills and experience online it bodes well for this project. We will be investing around £50,000 in the online shop and this will be developed over the next 12 months further.”

365gardenplants.co.uk is to offer over 4000 different plant varieties and is expected to be completed by April 2018

365garden plants was previously operated by a Essex based Nursery Garry added ” When we started the Internet marketing business we tended to find that companies in Essex and surrounding counties of London were on average 5 years ahead of their North West counterparts. It seemed many South East based companies were more willing to embrace online sales in the early days of Ecommerce. Things have caught up a little but their is still that divide present when you analyse these markets online”

 

 

Categories: news

5 Handy Tutorials on Setting up Instagram Ads

Published by on September 27, 2016

1. How To Setup Instagram Ads For Beginners – Simple Instagram Guide

2. Instagram Advertising Tool – Instagram Promote Feature 2016 (Paid Ads)

3. How To Set Up (and KILL it) With Instagram Ads | Sean Burrows

4. Instagram PPC Secrets – How To Run Paid Ads On Instagram

5. Instagram ads training by Luke Blower

Categories: Instagram

Gmail ads have you tested ?

Published by on August 8, 2016

Did you know you can run ads on Gmail ?

one negative on this is the targeting you cannot reach your remarketing audience which is a real disappointment. Hopefully Google introduce this shortly.

 

See below the ad setup process text ads and image ads.

Screen Shot 2016-08-08 at 13.45.51

 

Categories: google news

google image photos

Published by on May 21, 2016





















Prasenjit Halder and Garry Pickles India and UK Internet business

garry pickles looking straight at camera signing tree

Garry Pickles in Sandals Antigua Carribean

Categories: Uncategorized

Quotes

Published by on May 16, 2016
persistence business quote 
people buy from people quote 

business quotes

Rossendale quotes

Burnley FC Quotes Turf Moor Bob Lord Lancashire Clarets
Burnley market quote Burnley town centre quote
Garry Pickles Internet Businessman Singing Tree Burnley
Categories: Uncategorized

There is No Duplicate Content Penalty in Google

Published by on January 11, 2016

There is no duplicate content penalty.  Yes, really.

The issue of duplicate content is a real one for webmasters.  But Gary Illyes at SMX this week stressed that duplicate content is not a penalty and that it is just a myth – it is actually a filter.

Even though duplicate content is not technically a penalty, it is referred to as such because it does act similarly to a penalty because it will not rank duplicate search results unless a searcher clicks on the link at the bottom showing “display search results similar to the pages shown above”.

But having duplicate content will not penalize a site in any way, and it doesn’t affect pages on the site that aren’t duplicated.  So just because you have duplicate content doesn’t mean your site will never see the light of day in Google, just those duplicate pages could be hidden away.

That said, many SEOs will continue calling it a “duplicate content penalty”, but just be aware that the idea of duplicate content being a penalty is a myth.

Added: Don’t forget that duplicate content on a large scale does play a role into the Panda algo, however this tends to be for sites who steal their content from others, not those who originate the content in most cases.

original article

Categories: seo

How a restaurant can grow online

Published by on November 9, 2015

Looking to grow your restaurant business online? We have a few ideas to get you started !

Invest in a DSLR camera so you can take high quality photographs of the food you serve for your restaurant’s website and social media pages.

1. Improve product photography

Today many diners will view a restaurant’s website or social media pages before they reserve a table. Not only do they expect to see a menu on a restaurants website but also quality photographs of the food they serve. Impress potential diners by taking high quality photographs of some of your most popular dishes.

If you really want to make your restaurant stand out amongst your local competitors, we highly recommend investing in a good quality digital SLR camera – the Canon 650d would be perfect! SLR cameras have manual settings that can be configured so you can get the perfect shot. You can also buy different lenses for them, such as a macro lens, which will allow you to get clear and precise up-close shots of the dishes you serve.

2. Use Instagram

If you regularly observe the diners in your restaurant, it is likely that you will catch them snapping photos of their meal on their smartphones before they start eating. It is likely that these photos end up on Instagram – a hub for food photography! Follow the lead of your customers and create your own Instagram account where you can share photographs of the food your serve. Use local hash tags (such as town and county names) as a way to target a local audience.

You may also want to consider creating your own restaurant hash tag so that diners can use it when sharing their food photographs, thus increasing customer engagement and helping to promote your restaurant to a wider audience.

3. Invest in a fully responsive website

Mobile traffic is on the rise so if you want to stand the best chance at getting local customers into your restaurant, a fully responsive website is a must! Many diners like to check out restaurant menus and reviews beforehand and also search for restaurant contact numbers on their smartphones, so it makes sense to have a website that is capable of accommodating different screen resolutions and devices.

If you have the money, you could even consider creating an app for your restaurant, which customers can use in the restaurant to view the menu or settle their bills. Thanks to ever-advancing technology, the possibilities are endless, restaurant that also have a casino inside can even offer cozino.com games on their app!

4. Start tweeting

If you haven’t already, create a Twitter account for your restaurant and start tweeting pictures of your busy restaurant and the food you serve. Follow local people every day and always re-tweet and respond to customers that interact with you. Use local hash tags to market your restaurant to your target audience.

5. Facebook ads

As well as having a Facebook business page for your restaurant, we highly recommend setting up Facebook ad campaigns. These are great for targeting a niche audience in your local area. Use them to build up a Facebook following and direct traffic to your responsive restaurant website.

6. Book a table online

People lead busy lives and often find it much more convenient and less time consuming to book a table online than to phone up and make a reservation. Set up a system on your responsive website that allows people to make a booking online. You could even take it a step further and allow them to reserve or pre-order food. This will not only please the customers but also help to increase the efficiency of your kitchen operations!

7. Invest in professional branding

The best way to make your restaurant stand out amongst local competitors is to invest in quality branding. Make sure that your logo and marketing materials look as stunning as the food you serve. If your logo looks unprofessional and untidy, it will suggest that your food and service is the same. Always make sure that your logo and branding reflects the quality of your restaurant and makes a good first impression on diners.

8. Start a recipe blog

Blogging is a great way to engage with customers and increase your website’s ranking in local searches. Why not share a few recipes that your diners can try out at home? Of course, you won’t want to share all of your cooking secrets, but creating recipes will be a great way of giving something back to your customers, whilst also presenting yourself as an industry expert (something that will have you crawling up the search results pages in no time.)

Create content that your customers will find useful, such as wine recommendations.

9. Create specialist content

As well as sharing recipes on your blog and social media pages, we highly recommend creating specialist content that strengthens your reputation as an expert. For example, if you run an Italian restaurant, you may want to consider sharing information on the types of tomatoes you use in your pasta sauce or recommendations on which Italian wines go best with dishes on your menu. Customers love this type of content!

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10. Make the most of Trip advisor – Reward loyal customers

Show loyal diners that you value their custom by rewarding them with offers and discounts. Find them on Facebook and set up advertising campaigns to ensure they are targeted with your offers. You may also want to consider sending out email newsletters featuring money off vouchers and running competitions to win meals at your restaurant. Add a trip advisor logo in your windows and menus to make people aware. Provide discounts for good social media reviews and photography. Perhaps review your competitions Trip advisor profiles.

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11. Google Adwords

Increase your visibility online by setting up Google Adwords campaigns for your restaurant. The great thing about Google Adwords is that it allows you to target niche audiences in specific areas. For example, if you run an Italian restaurant in Lancashire, you may want to consider targeting phrases like ‘Italian restaurant Preston’ that feature what your business is and where you are based. If you would like more information about Google Adwords or need help setting up a campaign, get in touch with one of our Google Adwords professionals.

Today there are so many different opportunities for restaurateurs to grow their businesses online. If you need a helping hand building a responsive website for your restaurant or setting up online marketing campaigns, get in touch with Online Media Direct today.

Image credits: Chau_Doan and Dave Dugdale

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