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Can no-follow backlinks improve your SEO ?

Published by on October 2, 2015

Lately there has been much debate over whether no-follow backlinks can help to improve a website’s search engine rankings or not. Whilst some people believe they are valuable in improving search rankings (just not necessarily on Google) others believe they are a complete waste of time.

Whilst it’s still unclear of whether no-follow links help to boost rankings, they can certainly help to drive traffic to your website and increase your conversion rates.

No-follow backlinks & Google

Google have openly said that in general they do not pass PageRank or anchor text across no-follow links, however many SEO Reseller experts are claiming that it is a myth that Google doesn’t crawl and index them. It is now being said that Google do index these websites, they just don’t give them a ranking boost.

Either way, it is important to remember that just because Google doesn’t count no-follow links when ranking your website, it doesn’t mean that other search engines don’t either. When it comes to improving a website’s SEO, most people tend to think about what Google is looking for, but it is important to remember that SEO is not all about Google, there are other search engines out there too, and When it comes to choosing an SEO Company Australia has hundreds to choose from. 

Links build awareness

Whether no-follow links contribute towards better rankings or not, what we can definitely say is that they build awareness. At the end of the day, if someone sees your link on another website (whether it is no-follow or not), clicks on it and ends up buying your product then that link will be extremely valuable to you.

Seeing as the only purpose of SEO is to increase awareness of your website and drive traffic through to your website, it doesn’t matter whether you get sales from being the highest ranking site on a SERP or having a no-follow link in a great guest blog post, the fact is you are meeting your conversion goals.

Another important point from Godrank Marketing is the urge to add diversity to your backlink profile and make it look even more natural so we always recommend doing a small percentage of them when doing any link building campaign.

Image credit: infocux_Technologies Image source

Categories: news

10 ways a Plumber could grow their business online

Published by on September 9, 2015

Are you looking to take the plunge and start growing your plumbing business online or feel your current online efforts are lacking in results? Check out our ten ways a plumber could grow their business online and you will see an increase in leads in no time!

Win mobile customers by investing in a responsive web design.

1. Invest in a responsive website

Over the last couple of years the number of people using their smartphones and digital tablets to surf the internet has significantly increased. With more and more people using their smartphones to view websites, find contact information and even hire plumbers, it makes sense to build a website that is compatible with mobiles and tablets, also make sure you use an appointment scheduling software for customers to make appointments online.

Rather than investing in a separate mobile site, we recommend building a responsive website. This is a website that is capable of adapting to the device it is being viewed on. For example, if your site is being viewed on a mobile phone, it will change its size, layout and navigational features to compliment the smaller screen resolution and touch screen functionality. Otherwise there’s always the option to take steps to optimize apps.

Responsive websites are flexible, affordable and SEO friendly, making them the best choice for your plumbing business. If this case it is necessary to get SEO Plumber marketing.

2. Improve your brand

Even if you only offer your plumbing services to a local audience, it is likely that you will face tough competition from other plumbers in your area. Make your brand stand out by investing in a professional logo design. This will enhance your company’s image and will make you stand out amongst your competitors. By investing in quality branding, you may even find that you reach a new audience (perhaps businesses looking for higher end plumbers), helping to make a huge professional growth in your company and increase profits

3. Local Google Adwords

Local Google Adwords campaigns are ideal for targeting potential customers in your local area. Put a couple of hundred pounds aside to invest in a Google Adwords campaign, targeting towns in your surrounding area. For example, if you are based in Manchester, you may want to consider targeting ‘Plumbers Manchester,’ ‘Plumbers Bury,’ ‘Plumbers Rochdale’ etc. If you are not sure how to set up Adwords campaigns, feel free to get in touch with one of our marketing managers.

4. Conversion tracking

If you are considering setting up Adwords campaigns for your plumbing business (and we highly recommend that you do) then it’s a good idea to also set up conversion tracking. This will allow you to see which keywords are the most successful, thus producing the most enquiries for your plumbing business. Again, this is something we can set up on your behalf and manage, should you require us to.

5. Facebook advertising

It is likely that you already have a Facebook business page for your plumbing services, but is it producing any sort of results? If the answer is no, you may want to consider setting up Facebook advertising. These social media advertising campaigns allow you to target a niche audience, for example, business owners in Manchester.

Although Facebook advertising campaigns are fairly straight forward to set up, you will need to spend time monitoring the results and tweaking the campaigns to get the best results for your budget. If you need assistance in setting up Facebook advertising for your plumbing business, get in touch.

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Creating Facebook adverts and remarketing campaigns is a great way to generate interest in your plumbing services.

6. Remarketing

Wouldn’t it be useful if you could recapture the attention of site visitors that have failed to convert into paying customers? Well actually you can, in the form of remarketing campaigns. Remarketing basically involves creating adverts that appear on sites like Facebook and Google after a user has clicked off your website. They serve them a reminder of your plumbing services and can prove to be very effective at generating conversions. If remarketing is something you are interested in, please get in touch with our online marketing experts.

7. Telemarketing

Good old telemarketing still has an important role to play in modern day marketing campaigns. Calling local companies to make them aware of your new website is a great way to drum up interest in your plumbing business. After they have visited your website, your remarketing campaign will start to work its magic, providing you with the best chance of turning local business owners into loyal customers.

8. Bing advertising

We have already highlighted the benefits of setting up Google Adwords campaigns, but we also highly recommend testing pay per click adverts on Bing too. Although everyone always talks about how great Google is; you will be surprised at the fantastic results you can generate from the Bing search engine too!

9. Create useful content

You have probably heard the saying ‘content is king’ before and when it comes to growing your plumbing business online, it could not be truer. If you want to win your customers’ loyalty and build up a reputation as an expert in the plumbing industry, you will need to create useful and valuable content on your website, blog and social media pages.

For example, you may want to create articles on how to maintain your boiler, how to reduce pressure in your system and tips for buying taps for your bathroom. There are so many different plumbing articles you could create that will really help to win customers and show search engines like Google that you know what you are talking about.

Google likes to point their search engine users towards industry experts’ sites so the more knowledgeable you appear, the more likely your websites is to appear higher in relevant searches.

10. Google places

Our final suggestion is to set up your Google Places listing. It’s free, so there really is no excuse not to do it! Creating a listing and populating it with your services will prove to be a great way to attract local customers. If you think about it, most people search for local plumbers online before making an enquiry, so having your business and contact information featuring in local searches on Google is a great way to get yourself noticed.

Here at Online Media Direct, we understand that marketing your plumbing business online and managing your website can be very time consuming. This is why we specialise in providing bespoke digital media services to plumbers in the UK. Whether you require a website re-design or a marketing strategy for your plumbing business, we will ensure you are provided with a first class service that meets your needs, requirements and budget. 

Image credits: infocux_Technologies and infocux Technologies

Categories: news

10 of the best Woocommerce how to videos

Published by on March 26, 2015

Why SEO Is Important for WooCommerce Stores

In a nutshell, SEO is important for any site wishing to rank well within search engines. This is critical for gaining visibility and driving organic traffic to your site, as well as for improving readability as part of the overall User Experience (UX).

For e-commerce sites, higher visibility and more traffic means a greater chance to engage customers and make sales. After all, no one can buy your products if they can’t find your site in the first place and with this Local SEO company offer very good citation in the UK .

Maintaining strong SEO could also reduce your marketing expenses, give you a leg up on your competitors, and improve UX. SEO is standard in the e-commerce industry, so if you ignore it, you’re likely to fall short of your customers’ expectations.

If you’re not sure about the quality of your site’s current SEO, you should consider running an audit to find out. This will give you a good baseline for where to start, and you can also monitor how improving your SEO affects your site over time.

The Complete Guide to WooCommerce SEO (9 Key Points)

We’ve compiled nine key points for maximizing WooCommerce SEO based stores. These points will assume you’ve already installed a plugin to analyze your content, such as Jetpack, The SEO Framework, or Yoast SEO. Where applicable, the examples in our guide will include screenshots from the most popular plugin in the field – Yoast SEO.

1. Optimize Your Product and Category Titles

Titles are important for communicating with both customers and search engines. They’re the first thing customers see when looking through your products, and one of the most important factors for search engines trying to determine which pages to prioritize for searchers.

To optimize your titles for SEO, head over to your product or category page within WordPress. Make sure to make your website impressive as it is the primary visual which tends to attract the majority of your clients, which is why I would recommend you to check out Devio. Yoast SEO displays an area below the editor with two sections: Readability and Focus Keyphrase.

If you expand the latter section, you’ll see a series of red, yellow, and green lights indicating SEO rankings for different features. Look through them for any related to the optimization of your title, then make the suggested changes.

For example, our Yoast SEO ratings tell us our product title doesn’t contain our keyword, “WooCommerce t-shirt”:

The title metric within Yoast.

After making a few changes to our product’s title, we can see that the rating in Yoast changes from a red light to a green one, letting us know our title is now better optimized.

2. Utilize Meta Descriptions

Meta descriptions are the short paragraphs that appear underneath a title in search engine rankings. The description gives searchers a brief preview of the content of the page before they click on the title.

As search engines have evolved, meta descriptions have become less important to achieving excellent SEO. Nevertheless, they do still play a role in determining how your site’s pages rank, and they’re extremely useful to your customers in helping them determine if a page really contains what they’re looking for.

In Yoast SEO beneath the editor, you’ll find a section titled Snippet Preview. If you select the Edit Snippet button, you’ll be able to add a meta description for your product:

The Edit Snippet button in Yoast.

The bar beneath the snippet editor will turn green when the snippet reaches an appropriate length:

A completed and optimized meta description.

It also responds appropriately when you go near or over the character limit, although it does use a fixed 160-character count.

3. Optimize Your Product Slugs

Your product slugs are just the individual URLs for each of your products. They are key to helping search engines and potential customers determine what your products are, and when optimized, can help improve your rankings.

URLs are most helpful when they contain keywords for the relevant product. Keywords are the terms you want your products to rank for with search engines, or the term you anticipate customers will type into a search engine to find your product.

Yoast SEO will rank your keyword based on several factors. We can see that the keyword we’ve set for our t-shirt is mediocre, and can improve it by making the suggested changes:

Yoast's Keyword Rating metric.

In addition, Yoast SEO provides ratings for the slugs of individual products beneath the editor. In our example, the keyword doesn’t appear in the slug, which is flagged as a potential problem:

Yoast's Slug metric.

To edit the slug, simply scroll back up to the top of the editor, where you’ll find an editable permalink:

An unoptimized slug within Yoast.

Here, click Edit, make the necessary changes, then click OK. The rating for your slug within Yoast SEO should now have improved – ideally to a green traffic light.

4. Enable Breadcrumbs for Easy Navigation

Breadcrumbs are navigational tools to help customers get around your store more easily. You’ve probably seen them before. They usually appear at the top of a page, showing you what page you’re currently on, and a path of links back to the pages you used to navigate to the current page.

As an example, you might use breadcrumbs to lead customers back to parent categories from a related sub category. If you sell clothing on your e-commerce site, a breadcrumb trail could be Men’s > Tops > T-shirts, with other possible trails being Men’s > Tops > Sweaters and Men’s > Pants > Jeans.

Your theme may already add breadcrumbs to your product pages. If not, you’ll have to edit your theme before activating this in Yoast.

Enabling breadcrumbs in Yoast.

To do this, scroll down to SEO in your WordPress dashboard sidebar, and select Search Appearance from the menu. In the search appearance settings, select the Breadcrumbs tab, then toggle the switch to enable breadcrumbs.

5. Use Categories and Tags

We’ve already mentioned that you’ll ideally have pages where customers can see all of the items within a certain category. This is a strategy to prevent individual products from competing with one another when customers search for a general term applying to multiple products.

For example, if a customer wants to see your entire collection of t-shirts, they’ll simply search for “t-shirt.” Of course, you don’t want each of your t-shirts competing with one another to be the top result. Instead, you can show the visitor a single page that lists all of your t-shirts.

If your new to Woocommerce check out these 10 handy videos that cover some of the basics on the system. A handy selection of How to videos to refer to on going and help you get to grips with Woocommerce –

1. How to add a product in Woocommerce –

2. Configuring Postage using WooCommerce Table Rates

3. How to use WooCommerce for Invoices

4. WooCommerce Basic Order Processing

5. How To: Setup PayPal With WooCommerce – WordPress Tutorial

6. WooCommerce Bulk Product Editing

7. WordPress / WooCommerce menu setup explained

8. Top 10 WordPress Plugins 2014 l Best WordPress Plugins

9. WooCommerce Flat Rate Shipping Option

10. Beginners guide to setting up woocommerce in wordpress

Categories: woocommerce

Responsive Websites for Solicitors

Published by on March 15, 2015

Solicitors, are you after a single website to rule all devices? Your best strategy is to invest in a responsive web design. These cleverly formulated web designs are capable of identifying the device they are being viewed on and optimising themselves to best fit the needs of the user.

If you want to build a responsive website for solicitors that engage users and deliver a flawless user experience across all devices, contact Online Media Direct today.

In need of a responsive website for solicitors? Call Online Media Direct for a no obligation quote.

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Mobile responsive websites for solicitors

In 2015, solicitors simply cannot afford not to have a mobile responsive website. If your firm’s website is not compatible with mobile viewing, you could risk alienating a large proportion of your client base and if you lose them to competing firms, your profits will soon start to dwindle.

When potential new clients search online for a solicitor in their area, there is a high chance they will do using a mobile device, as legal aid is often sought away from the home. With this in mind it is important to make sure your site is mobile friendly.

It’s also worth keeping in mind that the majority of clients will take the time to research various solicitors online before deciding on a firm. The mobile user experience offered by your solicitor’s website is likely to be a deciding factor, so it’s important to have a good, responsive design that attracts the right clientele.

Remember, if a client can’t view your website properly, they’re unlikely to consider hiring you as their legal representation.

High rankings for responsive solicitor’s websites

On 21st April 2015 Google is launching a new mobile search algorithm that will boost the rankings of mobile friendly websites. If you don’t know what is out there at the moment, a quick look at http://fusionvegas.com/services/ will being you up to speed with what’s been coming to market lately. Invest in a responsive web design for your solicitor’s website today and you are guaranteed to see a significant boost in your rankings come April. Not only will it give you a competitive edge but also the opportunity to drive increased levels of traffic to your website and improve your conversions.

Our team of talented web designers have years of experience creating responsive websites for solicitors firms. Using their skills, knowledge and expertise, they will carefully craft a compelling web design that is compatible with both current and future devices. There will be no risk of your solicitor’s website alienating users and you can have the peace of mind that it will always deliver the optimal user experience.

Increase the rankings of your solicitors firm by investing in a responsive web design from Online Media Direct.

responsive web design
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Image source

Benefits of responsive web design for solicitors

Aside from receiving a rankings boost from Google in April, there are also a number of other benefits of having a responsive website. These include:

Hassle-free site maintenance,

Lower development costs (no need to create new web design for new devices),

No risk of duplicate content,

Improved user experience,

Increased conversions,

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Why Online Media Direct?

Here at Online Media Direct we specialise in providing solicitors with 100% bespoke responsive websites. This means that all of our responsive websites are built completely from scratch and tailored to meet the needs of our clients. We can factor any requests, no matter how complex, into your website specification and ensure it ticks all of the right boxes for both you and potential clients.

Our responsive websites can be designed to suit all budgets, so if you manage a large chain of solicitors or a small boutique firm, we welcome you to get in touch.

Make sure your solicitors website is saying all the right things about your firm by investing in a responsive web design today. Simply give the Online Media Direct web design team a call on 01706 830 965 to get a no obligation quote.

Image credits: StockMonkeys.com and MRafizeldi

Categories: seo, web design news

Responsive Websites for Chartered Accountants

Published by on March 15, 2015

Is your chartered accountants website saying all the right things about your practice? If it’s not responsive then you could be losing key clientele to your competitors.

In 2015 you simply cannot afford to miss out on the opportunities provided by responsive websites. Not only are they great for improving your site’s user experience for mobile users but they’ve also got the potential to boost your search rankings too.

Ready to see what a responsive custom web design Singapore could offer your accountancy firm? Contact Online Media Direct today.

Web wizards is a web design agency specialising in responsive websites for chartered accountants.

Responsive websites in 2015

You may or may not know that Google has plans to launch a new mobile search algorithm on 21st April this year. This algorithm will give a rankings boost to all websites that display mobile-friendly properties. Whilst your site won’t be penalised if it’s not mobile friendly, it’ll struggle to reach that all-important top spot in mobile searches.

Invest in a responsive website for chartered accountants and give your firm a competitive edge. Along with ranking benefits from Google, you’re bound to see an increase in both traffic and conversions. The better your site performs on mobile devices, the more likely you are to generate valuable leads for your chartered accountancy practice.

Boost your accountancy firm’s search rankings and increase conversions with the help of a responsive website design.

Image source

Benefits of responsive websites for chartered accountants

SEO benefits aren’t all that responsive websites have to offer. They are also known for being easier and less costly to manage than separate desktop and mobile sites. By having a single web design to rule all devices, you can guarantee a flawless user experience, no matter whether clients are browsing from their PC, phone or tablet.

A responsive web design will also future proof your accountancy firm’s website. The fact it will be able to identify the device it is being viewed on and optimise itself for easy viewing means that you won’t have to invest in new web designs when new devices come to market. Responsive websites for chartered accountants save a significant amount of money you have made playing with Wizardslots games and help firms to maintain their competitive edge.

Why Online Media Direct?

Online Media Direct have years of experience in designing responsive websites for chartered accountants. With expert skills, knowledge and bags full of experience, we are the perfect web design team to transform your website and bring it into 2015.

Not only are we experts at what we do but we’re also dedicated to offering an excellent customer service. We create all of our responsive websites for chartered accountants on a bespoke basis, tailoring each one to meet the individual needs of our clients. No matter how specific or complex your requests, we will incorporate them into your design and ensure it ticks all the boxes for both you and your clients.

Working closely with you throughout the process, we will give you the opportunity to make tweaks and changes to your design so that you are 100% satisfied with the final outcome. We will also put your chartered accountancy firm’s new web design through a strict quality control process to ensure that it meets each requirement outlined in your specification.

By offering bespoke responsive websites, we are able to tailor our prices to our clients’ budgets. This means that no matter how much or little you are looking to spend on your responsive website, we can create a design at a price you’re happy with.

Get in touch

Ready to explore the benefits of responsive websites for chartered accountants? Contact the Online Media Direct team today on 01706 830 965 to get a no obligation quote.

Image credits: Dave dugdale and Tooroot

Categories: Uncategorized

Magento V Woocommerce 2015

Published by on March 10, 2015

When choosing an ecommerce platform, many business owners find themselves deciding between Magento and Woocommerce. Magento is currently the industry-leading ecommerce platform, powering around two hundred thousand live stores but does that alone make it the best choice for your business? Let’s take a look at some of its pros and cons.

Magento is an opensource ecommerce platform aimed at medium – large businesses.

Magento pros

One of the main advantages of using Magento is that it is open source. This not only means that it is free to download and use but also that you can customise and extend it as much as you wish too. There are plenty of Magento themes and extensions to choose from. Using Magento, you will have the opportunity to create a completely unique and high functioning ecommerce store.

Magento also boasts great flexibility; check out our tips guide for some examples. It can be used to power a wide range of ecommerce stores and has no limit to the number of products or categories allowed. Its extensive product and order management features will make it much easier for you to maintain your ecommerce store.

One of the other key benefits of this platform is that Magento is extremely SEO friendly. Simply by using the platform, you stand a good chance of your site ranking but it’s advanced SEO features which are included out of the box, will help you to optimise your site and achieve even higher search engine rankings.

Magento cons

Magento’s main disadvantage is that it’s difficult to use and configure. It is an ecommerce solution for highly skilled programmers, so if you’re not one, you’re going to have to budget for development and configuration costs. This is why Magento is primarily used by larger businesses with the revenue to cover high development costs.

woocommerce small business

Woocommerce is better suited to small ecommerce businesses

Image source

Woocommerce pros

Magento may be the leading ecommerce platform but it faces tough competition from the likes of WooCommerce. This WordPress ecommerce plugin, which was launched in 2011, has seen steep growth over the last few years. In 2014, it was named the Technology Growth Award Winner and it is now used by a greater number of smaller sized businesses than Magento.

Like Magento, Woocommerce is open source, so it can be downloaded for free and merchants have the same choice of unlimited web hosting provider and domain name. The platform can also be customised with a wide range of Woocommerce themes and plugins, many of which are completely free to use.

WooCommerce also benefits from powerful product and order editing options, which are included out of the box. These features make daily store operations really easy to carry out.

WordPress is already a very SEO friendly platform, so you have a good chance of gaining high rankings for your Woocommerce store. Moreover, there are actually dozens of SEO plugins for Woocommerce that you can use to help you achieve even better search rankings.

A final benefit of Woocommerce is that you will have the opportunity to start your own WordPress blog, which will be great for driving traffic to your store. Both your store and blog can be controlled from the same dashboard. However if this is a feature that sways your decision, it’s important to remember that Magento can also be integrated with a WordPress blog and therefore offers the same benefits.

Woocommerce cons

Whilst Woocommerce boasts many great features, the plugin is simply not as advanced as the Magento platform. For example, you will find that although it doesn’t limit the number of products and categories you can have, it does lack high-end features, making it difficult for larger stores to handle them.

Which is the better choice?

Both Magento and Woocommerce boast many benefits so it all comes down to what you need from your ecommerce platform. If you are a large, well-established business that is looking for unlimited possibilities for growth and customisation and can bare high development costs then Magento is the ultimate choice. However if you are running a new or smaller business and are after something that is a little easier to use but still offers great ecommerce features, Woocommerce is sure to tick all the boxes.

If you need help making your decision contact us here at Online Media Direct, your one stop shop for e-Commerce solutions.

Image credits: zerge_violator

Categories: Magento news, woocommerce

Using Remarketing To Boost Your Content

Published by on March 9, 2015

Unfortunately not every person that visits your website will convert into a paying customer but that doesn’t mean you should give up on them. Taking steps to learn more about your site visitors will give you a better understanding of their needs and allow you to market your products or services at them in a more relevant way.

By visiting your website, they have already shown some interest in your content, so it would be okay to assume that they would like similar content going forward. With this in mind, we recommend using an approach known as remarketing to boost your content marketing campaign.

Remarketing helps you to target relevant content at people that have shown interest in your products but failed to convert.

What is remarketing?

Remarketing is the process of targeting your site visitors with carefully crafted messages and content, based on the actions they took or failed to take on your website. It allows you to identify people who have shown an interest in your products or content and continue marketing to them after they have left your website.

By collecting information about your site visitors, including the content they showed interest in whilst browsing your site, you can create targeted remarketing campaigns that drive them back to your website and encourage them to make that all important conversion and improve the website by the use of search engine optimization, since there are many quality SEO services online.

Rather than simply shouting your marketing messages at prospective customers, remarketing helps you to craft well-targeted messages that are of importance and interest to them.

shouting your message

Image source

Nurturing your site visitors

You could describe remarketing as the process of nurturing your website visitors through the buying process. Once they have shown interest in your products or services by visiting your site, your remarketing campaign’s aim will be to guide them through the steps you want them to take, which leads them to converting and becoming a paying customer.

To get started you’ll need to install a remarketing code on your website. It will need to be added to all of the pages you want it to capture site visitor information from. Once your remarketing code starts gathering information, the next step will be to analyse it and learn more about your audience. By evaluating the stage they’re at in the buying process, you will be able to get a better idea of the remarketing content you need to send their way. For example, if a visitor failed to visit your ‘request a quote’ page, the goal of your remarketing campaign will be to increase ‘request a quote’ page engagement.

Benefits of using remarketing

Remarketing can help you understand how to make your content more relevant to your target audience. The process enables you to build content-rich campaigns that appeal to and meet the needs of both new and returning customers. It can make content marketing a more effective and cost efficient process, as you will be building a campaign that your target audience can actually relate to and are therefore more likely to achieve the desired results.

Providing you create well-targeted, captivating content for your remarketing adverts, they should direct past visitors back to your website to complete their call to action. By showing your ads across the web, remarketing serves as a reminder to those customers that failed to convert to return to your website. Including an incentive to return, such as a discount code or promotional offer can also assist your remarketing campaign.

Conclusion

Remarketing is a valuable tool that is designed to effectively target content at prospective customers and inform you of the best way to delivery it. The combination of accurate insights about your site visitors, coupled with carefully crafted content has the potential to achieve fantastic results for your business, including a high return on investment for your remarketing campaign.

Image credits: viZZZual.com and Images from SumAll

Categories: seo

The marketing rule of 7 online

Published by on December 3, 2014

Before the Internet arrived on the scene the way companies marketed their services was a lot different. But one rule remains the same as it did back in the 70’s and 80’s.

The Marketing Rule of 7

The logic being the average person needs to see your brand at least seven times before they would consider buying your products or services. Putting this into practice before Internet marketing involved. Radio ads, TV, Local newspapers and magazines. But today you can utilise 7 forms of Internet marketing to achieve the same results. If you’re not getting the marketing results you want hire a professional from WebChimpy.com to help you.

Here are my 7 ways you can complete the Marketing rule of 7 online in a linear narrative –

1. Google adwords – the user visits your website looking for a product for the purpose of this lets say they are looking for a pair of “Nike air max trainers” they look at your site but don’t purchase. Perhaps they are checking to see who has the best offer or visiting the high street also to check the local shops.

2. Google remarketing – As the site has remarking for Google setup the users notices the banner ads on Youtube when he is looking for box openings of “Nike Air max trainers” the next day.

3. Facebook Remarketing – He then logs into his Facebook account and noticed the advertisement for the company while chatting to his friends.

So this takes us to 3 points of contact lets take remarkting this will results in more views. You can run ads to your remarketing audience on Facebook daily or weekly. Again potential to hit the 7 rule here.

4. Email marketing – A possibility you could capture the users information via a email sign up. But chances of this are very slim.

5. Affiliate Marketing – Affiliate marketing is a modern interpretation of a very old idea — getting a commission on a sale. You introduce your readers to products or services from trusted companies or individuals and get a commission on any sales from customers you send their way… instead of competing each other different marketing companies and business work together. I’d go check out www.affiliateinstitute.com if you want to learn affiliate marketing from the best.

6. Natural search results – You can generate traffic from the natural results as a source just like the Google adwords.

7. Social sharing – Share content related towards this user perhaps boost content that reviews Nike Air max trainers on your fan pages or Twitter accounts.

Achieving the Rule or 7 is much easier to achieve today with online marketing. You could reach 7 with remarketing on Facebook alone.

Categories: seo

5 Woocommerce extensions that have impressed me

Published by on November 30, 2014

During the setup of Woocommerce websites over the previous 3 years I have come across plugins that have brought the simple open source plugin for WordPress on to another level.  In my opinion I feel the platform is now at a stage where it can rival what is often seen as the superior CMS Magento.

One of the most common arguments against Woocommerce and its use in comparison to Magento is its inability to deal with larger volumes of products its inability to be scalable. I no longer feel this is the case we have tested Woocommerce with higher volumes such as three to five thousand products and performance has been fine.

Here are the Top 5 most impressive plugins I have come across that will enable you to get the most out of the platform –

1. WP All Import

The ability to mass import products from your suppliers or wholesalers is something that can literally save you weeks in setup time. It is something that has been possible for some time but there has always been a weak spot. So for example you import a CSV file with 2000 products but you would then have to import individually all the images. Again taking a long time the great feature of WP import is the ability to import everything !

So for instance you can setup the import of stock levels and match up the update against a unique identifier such as a SKU code.

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Match your database to product sections for a seamless upload process of data. Even include images all WP import needs is the image url listed in your CSV or xml feed.

Import Wholesale prices I would recommend also purchasing the following plugin to run alongside WP import if you are looking at doing this – Woocommerce wholesale prices on code canyon prices only $21 You can create custom fields with WP All import so don’t strictly need both but I did like the way this plugin separates the prices.

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see how you have a specific wholesale price section available.

What impressed me about this was the way it opened up a new section within woocommerce where you can insert the wholesale price. You could for instance do without this and use the Dynamic pricing plugin but this would restrict you to including a mass increase by percentage on all products. In the Role Pricing section (see below)

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2. WP Lister for Ebay

wp lister for ebay

What I loved about this was the time it saved me from individually setting up products plus the way you can add a professional looking product description with graphics.

It automatically imports to ebay –

  • product descriptions from your online shop
  • Images
  • Prices
  • Setup profiles to launch regular auctions
  • check progress via wordpress

Above is a nice explainer video on how to setup your listings with WP-lister here.

3. WooCommerce Wholesale Prices

woocommerce wholesale prices

What impressed me most about this plugin was how it listed on the site when you logged in with a wholesale profile the exact percentage and amount you save on a product as a wholesale customer.

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Nice and simply presented data for your wholesale, dropshipping or general trade customers.

4. Search By SKU – for Woocommerce

One of the first things I tested when I imported my latest feed was would the standard WordPress search widget help me find products via a SKU code. It certaily helps if you are trying to find products easily via a database or list. This brought me to this handy little plugin that enables this within the standard search widget which isn’t a standard feature. You could for intstance show clients products quickly over the phone by giving them a short SKU code.

5. WooCommerce Professor Cloud

there are quite a few image zoom plugins on the market but I found this one to be the most straight forward and one that generated the most professional looking results. It also adds a handy click here to enlarge fully link below the image which I felt was important as not all users like the image zoom feature.

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Categories: woocommerce

Recommended Magento SEO Plugins

Published by on November 17, 2014

Magento is already one of the most SEO friendly ecommerce platforms with great out of the box features, however there is always room for improvement, so if you are thinking on installing a Magento SEO plugin, check out our list of recommendations below.

Looking for the best Magento SEO plugins? See our list below!

Canonical URL for Magento – Free

We all know the SEO issues associated with duplicate content but thanks to the free Canonical URL for Magento, it doesn’t have to be a problem for your ecommerce website. This Magento SEO plugin allows you to automatically generate canonical URLs for your ecommerce website. It is a very simple plugin that along with helping you to get rid of duplicate content will also help search engines to select relevant pages (based on number of visits) so you can attract more visitors to specific pages.

SEO Suite Pro – £95

If you are looking for a powerful SEO extension that supports all versions of both the Magento Community and Enterprise Editions, then the SEO Suite Pro by Mageworx will make a fantastic choice.

This SEO plugin for Magento will give you complete control over your ecommerce website’s SEO features that are not already part of the default Magento setup including extended sitemap functionality, RSS Feed, product tags and user-friendly URLs.

SEO Plus from Magestore – £65

The SEO Plus plugin by Magestore allows merchants to optimise their ecommerce websites quickly and efficiently. Carrying out SEO tasks is usually quite time consuming, however SEO Plus makes it relatively simple and quick.

Suitable for both Magento Community and Enterprise Editions, the SEO Plus plugin allows merchants to generate SEO-friendly URLs, titles, keywords and descriptions for product lists, as well as being able to re-write their cache and use canonical URLs to filter out duplicate content and optimise main pages.

MSemantic Basic – Free

This free SEO plugin for Magento enables merchants to create and display rich snippets for their Magento ecommerce website and pages. These rich snippets often lead to higher click through rates and better converting traffic.

Extended Sitemap – £50

The extended sitemap suite for Magento will allow your site visitors to see what you are offering in a single glance and help search engine robots identify which pages they need to crawl and index first. Using the extension, you will be able to create neatly organised HTML and XML sitemaps that ensure important pages are easily accessible for both search engines and customers.

google seo

These Magento SEO plugins will help you to increase your rankings on Google and other search engines.

Ultimate SEO Suite by Ahead Works -£82

The Ultimate SEO Suite by Ahead Works is one of the most popular SEO plugins for Magento, as unlike many others, it provides multi-store support. Using this module, you will be able to reduce duplicate content using canonical URLs and increase your search engine rankings. Canonical URLs basically allow you to make suggestions to search engines about which URLs you want to be indexed and included on search engine results pages.

A great benefit of this plugin is that it is very straightforward to use. There’s no need to get rid of duplicate content manually or change any of your website’s core code, you simply install it and use its advanced powers.

Conclusion

So there we have some of the top recommended Magento SEO Plugins, but of course there are plenty more out there. What we will say is that before you download an SEO plugin for your Magento website, you should have a read through the reviews to check that the developer is reputable and provides a good level of support so users can get the most out of their plugins.

If you have any questions about optimising your Magento ecommerce website for SEO or using Magento plugins, feel free to get in touch with a member of the Online Media Direct web development team.

Image credit: www.nogran.sk and infocux Technologies

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Categories: Magento news
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