Garry Pickles, the owner of online marketing specialist Online Media Direct, has acquired a new online garden plants brand 365gardenplants.co.uk for an undisclosed sum.
Garry explained “having worked in many sectors over the previous 15 years the garden plants business online was always something I had a fondness of having worked as a landscape gardener as a student. Following working on brands online such as Essex based firm Floraselect and having gained several key contacts in the sector it made logical sense to move in this direction. I know just how popular this is online so adding into that our skills and experience online it bodes well for this project. We will be investing around £50,000 in the online shop and this will be developed over the next 12 months further.”
365gardenplants.co.uk is to offer over 4000 different plant varieties and is expected to be completed by April 2018
365garden plants was previously operated by a Essex based Nursery Garry added ” When we started the Internet marketing business we tended to find that companies in Essex and surrounding counties of London were on average 5 years ahead of their North West counterparts. It seemed many South East based companies were more willing to embrace online sales in the early days of Ecommerce. Things have caught up a little but their is still that divide present when you analyse these markets online”