Every day more and more businesses are using infographics as a way of conveying important information to their target audience in an easy-to-digest format. In a world where people expect to be able to consume the information they need in no more than thirty seconds, infographics provide the best way to communicate stats, data and important information without a single line graph or bar chart in sight.
If you have something important to tell your customers and want to find a visually stimulating way of communicating your message, get in touch with Online Media Direct today.
A good infographic displays the information required by the target audience in a visually stimulating and easy-to-digest format.
What is an infographic?
To put it simply, an infographic is a piece of content that displays information such as data and statistics in a visually compelling format. There purpose is to communicate complex data quickly and efficiently, ensuring the viewer can consume the information they require in minimal time.
Infographics are ideal for illustrating big and complex data. They usually combine text, image, design and data, making skills in digital design, copywriting and data analysis an absolute must if you want to create an effective piece of content.
Our infographics service
Luckily for you, our team of marketing and design experts can take the pressure of producing a professional infographic off your shoulders. We have experience creating bespoke infographics for small and medium sized businesses from a wide range of industries.
Whether you are looking to convey the results of a recent industry report or simply tell the story of your brand, our team of design and marketing experts will create a visually stimulating design that delivers your message effectively.
As marketing experts, we can also help you to integrate your infographics into your current internet marketing strategy. We will optimise your infographic for easy sharing, allowing you to generate inbound links and achieve the best possible return on investment.
Infrographics can be used to deliver a wide range of messages from important statistics to advice and brands’ stories.
Benefits of using infographics
To have landed on this page, you must already be considering creating an infographic to enhance your marketing campaign, but if you are still in need of a final push, check out the benefits of using infographics below.
Easy communication and engagement
The more visually compelling and attractive a piece of content is, the easier it is for users to consume the information it is portraying. One of the great things about infographics is that they are visually stimulating, making it easier for viewers to consume the data and statistics that are being relayed to them. Using an infographic to illustrate information is much more engaging than writing paragraphs of text and will generate far better results in terms of customer engagement.
Infographics are visually attractive, making them more appealing to users than paragraphs and paragraphs of text.
Infographics are designed and coded for easy sharing. Simply upload them on your website and social media pages and providing they are of interest and value to users, they will be shared via email and social media.
Infographics also have the potential to go viral – much more so than your average piece of written content. The more interesting and engaging your infographic is, the more likely people are to share it with their peers, extending your marketing reach. If you are lucky enough for your infographic to go viral, the return on investment will be huge and you’ll never want to create a boring written report ever again!
Improve brand awareness
Whether you have just set up your business or are looking to enter a new market; infographics are great for raising brand awareness. By simply including your logo and branding on your infographic, you can raise the profile of your company, increase your online visibility and drive quality traffic through to your website.
Infographics are not just about selling a product or service, but raising brand awareness. Creating an informative and educational infographic is a great way to show that you’re an industry expert and build up customer loyalty.
When it comes to improving your website’s SEO, unique, relevant and engaging content is essential. Varying your content using infographics is a great way to keep things interesting for your visitors and will also help to boost your website’s SEO. One of the reasons that infographics are so SEO-friendly is because they are highly sharable. The more your infographic is shared on other websites and social media pages, the more in-bound links your website will receive. Ethically obtained in-bound links are something Google and other search engines take into consideration when ranking websites.
Creating insightful and educational infographics is also a great way to show your expert knowledge in a specific niche. Presenting yourself as an expert will not only help to build up customer trust, but also contribute towards your site’s SEO. Google loves an industry expert! The more knowledgeable you appear about a specific niche, the higher your site will rank, leading to increased volumes of traffic and potential sales.
Why choose Online Media Direct to create your infographics?
Here at Online Media Direct we understand that whilst the majority of business owners know the benefits of creating infographics, not many of them have the time, expertise or resources to produce them in-house. This is why we provide a fully outsourced infographics design and marketing solution.
Online Media Direct is a pioneer of digital infographic design. We provide a 100% bespoke service, allowing our clients to benefit from beautifully designed and highly optimised infographics, designed to achieve their desired results.
Our talented team of online marketers and designers will consult with you every step of the way from data analysis to production, ensuring you end up with the perfect infographic for your company website, social media pages or email marketing campaign. No matter what data, statistics or information you are looking to relay to consumers, we will ensure that it is accurately presented in an easy-to-digest format.
Our design team is next to none and will ensure that your infographic captivates the attention of your audience and draws them in. We will use your company colours and logo to brand your infographic, helping you to increase awareness.
Our team of expert marketers has the skills, knowledge and resources to ensure that your infographic achieves maximum exposure, generating plenty of links that allow you to benefit from the best possible return on investment.
To sum it all up:
Professionally designed infographics
Qualified design and marketing experts
Experience working with SMEs from all sectors
100% bespoke infographics tailored to your requirements
Affordable upfront prices (no hidden costs)
Quick turnaround time
If you are looking to create visually engaging and informative infographics to engage with your target audience, Online Media Direct have the skills, knowledge and resources to help you achieve your goals.
For more information about our infographics design service or to see examples of our work, please get in touch by calling 01706 830 965 or 0800 689 9968. We look forward to working with you !