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What is a Responsive Website

Mobile devices like smartphones and tablets are set to overtake desktop viewing in the very near future, making now the optimal time to invest in a responsive web design. Building a responsive website will enable you to meet the needs of your customers, whilst also gaining a competitive edge over the other businesses in your industry. 

If you are looking for a bespoke responsive web design, tailored to your business and budget, get in touch with Online Media Direct today. We specialise in designing highly functional and innovative responsive websites, for small and medium sized businesses from all industries.


Today it is not enough to have a fantastic desktop website, if you want to impress customers; you need to make your site responsive.

What is a responsive website?

Unless you have been hiding under a rock for the past couple of years, it is likely that you will have come across the phrase ‘responsive website.’ This is basically the name for a website that has been optimised for viewing across all devices, from desktop to smartphone and digital tablet. Responsive web designs are built using clever and intelligent coding that enables them to identify the device they are being viewed on and adapt to it accordingly. Thus allowing a single website to provide a consistent user experience across all platforms.

Why build a responsive website?

Although businesses still have the option to build separate mobile websites, responsive web design is considered best practice. We recommend that all of our clients invest in responsive web designs as a way of future-proofing their businesses and making significant cost savings. Below we have provided an explanation of the key benefits of responsive websites.

Easy to maintain

Here at Online Media Direct, we understand that time is money. Luckily for you, our responsive websites can actually save you a lot of time when it comes to updates and maintenance. Rather than having to upload new content and maintain multiple sites, you will simply have one site to look after, giving you more time to spend on other core business activities.

Help you save money

Contrary to popular belief, a responsive web design won’t cost your business a small fortune. Whilst they may initially seem more expensive than building a separate mobile website, responsive websites actually save businesses time and money in the long run. By building a single responsive website, rather than multiple sites tailored to different devices, you will save yourself a significant amount of money. 

The fact responsive websites are built with intuitive coding means that they will be compatible with new technology too, effectively future-proofing your business by saving on future development costs.

SEO benefits

Responsive websites have significant SEO benefits and are deemed ‘best practice’ by Google. Not only are they easier for their spiders to crawl and rank than multiple sites, but they also deliver a consistent user experience, both of which will contribute to your site’s search ranking position.

Creating a consistent user experience

With more and more people using their smartphones and digital tablets to shop online, it is now more important than ever that your website delivers a consistent user experience across all platforms. Building a responsive website will enable you to achieve this with minimal effort. 


Our responsive websites

Whether you are looking to build your first website or upgrade to a responsive web design, Online Media Direct has got you covered. No job is too big or small for our talented team of web designers. 

We truly believe that responsive web design is the way forward for businesses and would love to take on your design as our next project. For a no obligation responsive web design quote, please call us on 01706 830 965 or 0800 689 9968. Alternatively you can fill in the online form on our contact page. We look forward to working with you!

Image credits: Luiza Libardi and European Parliament

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