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YouTube Advertising


Did you know that YouTube receives over one billion unique visits a month? Despite it being one of the biggest websites around, many businesses are still yet to utilise it as an advertising channel. YouTube ads have the potential to increase your online visibility and drive high volumes of traffic through to your website.

If you are interested in using YouTube advertising to grow your online business, get in touch with Online Media Direct today.

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How do YouTube Ads work?

When creating a YouTube advertising campaign for your business, you will find that there are multiple ad choices available. Below we have provided a brief explanation of each. For advice on the best type of YouTube advertising for your business, feel free to get in contact with a member of our team.


YouTube’s in-search adverts work in a similar way to Google Adwords. Basically you need to choose a keyword list, create your ad, select your video and set up a bidding strategy. Your video will then appear highlighted as an ad at the top of relevant search results pages. You will only pay when someone clicks on your video. In our experience, this works best for ‘how to’ videos that address a specific niche.

In slate

In slate advertisements are created for videos that last longer than thirty minutes. Basically YouTube viewers are given a choice of whether they watch an advert before their video starts or watch a series of ads at regular intervals throughout the programme. The user can then choose the ad they would like to watch. The benefit of in slate item is that if a user selects your ad, it shows they have some level of interest in your product or service. You will only pay when a user chooses to watch your advert.

In display

In display ads appear alongside the videos users watch and are recommended for their relevance to the content they have chosen to watch. In display ads require careful planning, as they must stand out enough for users to actively choose to click on them.

In stream

In stream ads appear before a video plays and are usually found to be the most engaging type of YouTube ad. They are quite tricky to get right though, which is why many businesses choose to work with YouTube advertising experts like Online Media Direct. In order to create a successful in stream ad, it is best to keep it short and to the point. You need to make it interesting or users will simply click to skip your ad at the earliest possible point.

You will only pay for a YouTube in stream ad when a user has watched it for at least thirty seconds or the full duration (whichever comes first).

Benefits of YouTube Advertising

YouTube ads are one of the most cost effective forms of advertising that small businesses can utilise to reach their target audience and increase their sales. Below we have outlined some of the key benefits of YouTube advertising.

Extend your marketing reach

According to the latest figures, people spend over six billion hours each month viewing videos on YouTube. With figures like that, it is no surprise that it is the number two search engine after Google. YouTube advertising provides one of the most effective ways to extend your marketing reach and engage with your target audience. Video is much easier and more convenient to consume than text, making it the preferred form of content for the majority of people.

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YouTube advertising campaigns can be tailored to suit all budgets.

Budget friendly

YouTube ads can be tailored to meet your budgetary requirements, a little like pay per click. You will pay a small amount per view. If you are running in-stream / pre-roll YouTube ads, you will only be charged when the viewer has either watched thirty seconds of the video or finished watching your advert. The fact it is so budget friendly means that small businesses get a chance to showcase their ads, rather than it just being limited to large, established companies.

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Our expert team of online marketers have the skills and knowledge to optimise your YouTube ad campaigns and help you increase your sales.

Drive sales

One of the great things about YouTube ads is that they can generate a direct response. This means that businesses can tailor their YouTube adverts to their call to action e.g. driving customers through to buy a product or getting them to sign up to a service.

How to advertise on YouTube

Before you can begin advertising on YouTube, you will need to create a Google Adwords account. Once you have set up your Adwords account and linked it to your YouTube account, you will be able to create a new video ad campaign.

Monitoring your ad spend

When setting up your YouTube advertising campaign, you will need to change the general settings and set your daily budget. Your ad spend is something that will need to be regularly monitored. This is something that our team of expert online marketers can assist you with. We will ensure that your YouTube advertising campaign generates the best possible results within your budget.

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It is important to optimise your YouTube campaign settings so your ads are targeted at the right users.

Targeting your YouTube ads

The better you target your ads, the more likely they are to be watched by users that are interested in your products or services. There are a number of different parameters you can use to target your ads, so you can be as broad or specific as you like. If your aim is to get users to buy your products or sign up to your services by the end of your advertisement, you will need to take the time to ensure your ad is optimised for your target audience.

The online marketing experts here at Online Media Direct have worked on a broad range of YouTube advertising campaigns and therefore understand what needs to be done in order to target them effectively. If you believe you could benefit from our expert skills, knowledge and experience of creating YouTube advertisements; please get in touch.

This video below provides a more in-depth explanation of targeting YouTube ads to create effective online advertising campaigns.

Testing and evaluating your campaign

As with all online marketing efforts, it is essential that you set yourself goals and regularly evaluate your campaigns to see how effective your ads are at generating the desired results. Regularly testing different ad types and trying new formats will help you to see what works for your business and what doesn’t. Testing your campaign is equally as important as targeting it effectively and again, this is something our experienced online marketers can assist you with. 

We will ensure that you are putting the best type of YouTube ads out there to generate the best results for your business at the lowest possible cost.

Tips for creating an effective YouTube advertising campaign

Give your YouTube advert a strong call to action to increase conversions

Use a call to action overlay (small banner on the right hand side of your video)

Set up separate targeting groups to achieve effective spending

Continuously test and analyse your YouTube ads so improvements can be made

YouTube – A lucrative advertising channel for your business

The fact that YouTube advertising is still relatively new to businesses makes it the perfect time to get in on the action and reap the benefits. With our expert help, you will discover that YouTube is a sustainable growth channel for your business. For more information about our YouTube advertising service, please contact us on 01706 830965 or fill out the online form on our contact page. We look forward to working with you!

Image credits: www_ukberri_net, lumaxart, lumaxart & lumaxart

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