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Top 10 AdWords Banner Sizes

Most Common AdWords Display Ad Sizes

  • 250 x 250 – Square
  • 200 x 200 – Small Square
  • 468 x 60 – Banner
  • 728 x 90 – Leaderboard
  • 300 x 250 – Inline Rectangle
  • 336 x 280 – Large Rectangle
  • 120 x 600 – Skyscraper
  • 160 x 600 – Wide Skyscraper
  • 300 x 600 – Half-Page Ad
  • 970 x 90 – Large Leaderboard

The only ad size that’s not available on desktop/tablet but is available on high-end mobile devices is:

  • 320 x 50 – Mobile Leaderboard

The Top Performing AdWords Banner Sizes (according to Google)

Here are Google’s top performing ad sizes, along with a quick picture of how they look and where they show up.

  • Medium Rectangle (300×250)

300x250

  • Large Rectangle (336×280)

336x280

  • Leaderboard (728×90)

728x90728x90728x90728x90

  • Half Page (300×600)

300x600

  • Large Mobile Banner (320×100)

320x100

Max File Size

Make sure that your ads that are no bigger than 150 KB in file size. Anything above that will be disapproved by Google simply because the bigger the file is, the longer it takes to load.

  • 150 KB or less

If you do the designing yourself or hire someone to do the ad graphics for you, know to give clear instructions to your designer that the final product should be in JPEG, SWF, PNG, or GIF formats.

Google will not accept any other formats.

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