Most businesses state that by continuing to use their websites, users are automatically agreeing to their privacy policies and that if they do not agree they should close the browser window immediately.
If your competitors appear to have privacy policies on their websites, it is suggested that you have one too.
The Cookie Law
For those who don’t know, cookies are data files that act as a type of short-term memory for the web. They store themselves on users browsers and by doing so enable websites to remember snippets of information about users and their preferences.
The Cookie Law is a piece of privacy legislation that requires websites to get users’ consent before they store or retrieve any information on a computer or mobile device. It is important to check that you are complying with the law (in the UK it is part of the Privacy and Electronic Communications Regulations) in order to avoid implications such as fines and other more serious consequences.
You are also required by law to obtain users consent before using cookies. Many businesses use cookie law compliance solutions like Optanon to give users control over whether or not they choose to share and receive cookies.
For more information about privacy policies or for expert help writing one for your website, please get in touch.